Senior Account Executive- Enterprise Technology

More about the role:

Burson India is looking for a driven and enthusiastic Senior account executive to join our Gurgaon Enterprise technology team. This role is a great opportunity for someone passionate about technology, media relations, and brand storytelling. As a senior account Executive, you will assist in executing PR campaigns, managing media outreach, creating content, and supporting day-to-day team activities.

What you'll do:

• Assist in drafting press releases, media pitches, and other PR content.
• Research media contacts and maintain media databases.
• Monitor media coverage and create media reports.
• Support in planning and executing PR events or campaigns.
• Track industry trends and relevant news.
• Assist with daily administrative tasks and team coordination.
• Coordinate with internal teams to gather content or information.
• Participate in brainstorming sessions and contribute creative ideas.
• Embeds Burson proprietary AI tools as a core part of the marketing workflow - applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• 2+ years of experience in public relations or communications, ideally within Enterprise Technology B2B brands.
• Bachelor's degree in Public Relations, Communications, or a related field.
• Strong written and verbal communication skills.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency