Content Writer

Content Writer - UrbanGabru | On-site, Hinjewadi Phase 2, Pune\nUrbanGabru is a men's lifestyle brand redefining grooming, fashion, and personal care in India. We're building a community where style meets confidence and we want a writer who can bring that energy to everything we publish.\n\nAbout the Role\nWe're hiring a full-time, on-site Content Writer based out of our Hinjewadi Phase 2, Pune office. If you're not willing to commute to Hinjewadi, this role isn't the right fit - but if you are, here's what you'll be doing:\nWriting product descriptions, blogs, web pages, and campaign copy for men's fashion, grooming, and lifestyle\nConducting keyword and topic research, and optimizing content for SEO\nCollaborating with marketing and design teams to maintain a consistent brand voice\nProofreading and revising drafts to ensure quality, clarity, and consistency\nStaying on top of trends in men's grooming and lifestyle to keep content fresh and relevant\n\nWhat We're Looking For\nStrong writing skills with the ability to adapt tone across platforms and audiences\nBasic to intermediate SEO knowledge (Ahrefs, SEMrush, Google Keyword Planner, etc.)\nExperience with content strategy, research, and planning\nAttention to detail - good grammar, structure, and flow are non-negotiable\nComfort with AI writing tools (ChatGPT, Gemini, Claude, etc.) and the ability to use them without losing your own voice\nPrior experience in D2C, lifestyle, grooming, fashion, or agency content is a big plus\nDegree in English, Journalism, Communications, Marketing, or a related field preferred