Event Sales Specialist

About the Role

We are looking for a dynamic, entrepreneurial, and result-oriented Vertical Head – Event Sales & BTL Activations to lead and grow our Events & Brand Activation business vertical. The ideal candidate should have a strong background in event sales, BTL activations, experiential marketing, corporate events, promoter activities, roadshows, retail activations, and brand engagement campaigns.

This is a leadership role that requires a balance of strategic thinking, team management, client acquisition, and individual sales contribution. The candidate must be comfortable leading a team while actively participating in business development and revenue generation.

Key Responsibilities

Business Development & Sales

• Drive revenue growth for the Events & BTL Activation vertical.
• Generate new business opportunities from brands, corporates, agencies, startups, and marketing teams.
• Develop and maintain strong relationships with key decision-makers and marketing heads.
• Prepare and present proposals, pitches, and activation concepts to clients.
• Negotiate commercials and close high-value deals.
• Achieve monthly, quarterly, and annual revenue targets.

Vertical Leadership

• Build, lead, and manage the Events & Activations vertical as a profit center.
• Develop business strategies for market expansion and client acquisition.
• Identify emerging trends and opportunities in experiential marketing and BTL activities.
• Establish processes and best practices for project delivery and client servicing.
• Ensure profitability and operational efficiency across projects.

Client Management

• Act as the primary point of contact for key accounts.
• Ensure exceptional client satisfaction and long-term retention.
• Understand client objectives and translate them into impactful activation solutions.
• Conduct regular business reviews with clients and identify upselling opportunities.

Team Management

• Lead and mentor sales, activation, and client servicing teams.
• Set KPIs and performance goals for team members.
• Foster a high-performance and ownership-driven culture.
• Support recruitment and training of new team members.

Individual Contribution

• Personally contribute to business development and sales targets.
• Maintain an active pipeline of prospects and strategic accounts.
• Lead critical pitches and key client negotiations.
• Serve as a role model for the sales team through direct market engagement.

Project Oversight

• Collaborate with operations and execution teams to ensure seamless delivery.
• Monitor project timelines, budgets, and quality standards.
• Ensure activation campaigns meet client expectations and brand objectives.

Required Experience

• Bachelor's degree in Marketing, Business Administration, Event Management, or related field.
• 10+ years of experience in Event Sales, BTL Activations, Experiential Marketing, or Integrated Marketing Solutions.
• Proven track record of achieving sales targets and driving revenue growth.
• Experience handling corporate clients, brands, agencies, and marketing decision-makers.
• Strong understanding of:
• BTL Marketing
• Brand Activations
• Corporate Events
• Retail & Trade Activations
• Roadshows
• Product Launches
• Mall Activations
• Promoter & Merchandising Programs
• Experiential Marketing Campaigns

Key Skills

• Strong sales and business development capabilities.
• Leadership and team management skills.
• Excellent client relationship management.
• Strategic planning and execution.
• Proposal writing and presentation skills.
• Negotiation and closing expertise.
• Budgeting and profitability management.
• Strong communication and interpersonal skills.
• Self-driven, entrepreneurial mindset with a hands-on approach.

Budget 50LPA

Regards

Swaroop

7381173533