Graphic Designer

About the Role

We are looking for a highly creative and performance-driven designer who can create compelling ad creatives that drive measurable business results. The ideal candidate should have strong graphic design skills, a solid understanding of performance marketing, and hands-on exposure to digital advertising platforms such as Google Ads and Meta Ads.

Candidates with prior experience in a marketing or advertising agency are strongly preferred.

Key Responsibilities

• Design high-converting static creatives, banners, social media ads, landing page assets, and campaign creatives.
• Create performance-focused visual content for Meta (Facebook & Instagram), Google Display, YouTube, and other digital channels.
• Collaborate with performance marketing teams to develop creatives aligned with campaign objectives and KPIs.
• Continuously test and iterate creative concepts based on campaign performance data.
• Understand audience behavior and translate marketing insights into effective visual communication.
• Maintain brand consistency across all creative assets.
• Stay updated on digital advertising trends, creative best practices, and platform-specific requirements.

Required Skills & Qualifications

• 2–3 years of experience in Graphic Design, preferably in a digital marketing or advertising agency.

Strong proficiency in Adobe Creative Suite, particularly:

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro (Must preferred)

Adobe After Effects (good to have)

Motion Graphics (Must preferred)

Visual Storytelling

Video Editing

2D Animation

• Strong understanding of creative design principles, typography, color theory, and visual storytelling.

Basic hands-on knowledge of:

Platform - Meta Ads and Google Ads

• Good understanding of Performance Marketing concepts, including:

CTR optimization

Conversion-focused creative design

A/B testing

Funnel-based creative strategy

Customer acquisition campaigns

• Ability to interpret campaign data and optimize creatives based on performance insights.

• Excellent communication and collaboration skills.

Mandatory Requirements

• Performance Marketing Agency experience is mandatory.
• 2–3 years of experience across either of graphic design / Motion Graphic experience.
• Strong expertise in Photoshop and Adobe Creative Suite and Motion graphics
• Basic knowledge of running and managing campaigns on Google Ads and Meta Ads.
• Understanding of performance marketing and conversion-focused creative development.

Preferred Qualifications

• Experience creating creatives for D2C, e-commerce, or lead-generation campaigns.
• Familiarity with video editing and motion graphics.
• Portfolio showcasing performance marketing creatives with measurable results.

What Success Looks Like

• Ability to consistently deliver high-performing creatives.
• Strong collaboration with media buying and performance marketing teams.
• Data-driven approach to creative development and optimization.
• Fast turnaround times while maintaining high design quality.

Portfolio submission is mandatory with the application.