Content Writer

Role Overview

The Content Writer will be responsible for developing compelling, impactful, and brand-aligned content across digital and offline platforms. The role requires a creative storyteller with strong writing, editing, and communication skills to support branding, admissions, marketing campaigns, media communications, and institutional initiatives.

Key Responsibilities

Content Development

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• Create engaging content for websites, landing pages, blogs, newsletters, brochures, prospectuses, advertisements, and marketing campaigns.
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• Develop compelling copy for social media platforms, email campaigns, and digital marketing initiatives.
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• Write scripts for promotional videos, corporate films, reels, testimonials, and event coverage.
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• Produce thought leadership content, articles, interviews, and leadership communications.
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Offline Content & Publications

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• Develop content for brochures, admission booklets, flyers, standees, banners, posters, and event collaterals.
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• Draft speeches, welcome addresses, event scripts, and institutional presentations.
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• Create content for university magazines, annual reports, award nominations, and institutional publications.
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• Support branding campaigns through impactful print and outdoor advertising copy.
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Brand & Communication

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• Ensure consistency in Chandigarh University's brand voice, messaging, and communication standards.
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• Collaborate with branding, admissions, design, digital marketing, and media teams to deliver integrated campaigns.
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• Conduct content research and fact-checking to ensure accuracy and relevance.
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• Optimize digital content for SEO and audience engagement.
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Content Management

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• Proofread and edit content to maintain high quality and grammatical accuracy.
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• Manage content calendars and ensure timely delivery of projects.
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• Stay updated with industry trends, content marketing strategies, and emerging communication formats.
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