Social Media Manager

Social Media Strategy & Planning\n\n* Develop and execute comprehensive social media strategies aligned with business objectives.\n* Plan monthly content calendars for all social media platforms.\n* Identify trending content opportunities and industry trends.\n* Increase brand awareness, audience engagement, and lead generation.\n\n2. Content Management\n\n* Coordinate with photographers, videographers, designers, and editors for content creation.\n* Ensure high-quality, engaging, and brand-consistent content.\n* Manage daily posting schedules across all social media channels.\n* Review captions, creatives, hashtags, and publishing schedules.\n\n3. Platform Management\n\nManage and optimize:\n\n* Instagram\n* YouTube\n\nEnsure all platforms remain active, engaging, and aligned with the brand identity.\n\n4.

Campaign Management\n\n* Plan and execute organic and paid social media campaigns.\n* Collaborate with the marketing team on product launches and promotional campaigns.\n* Monitor campaign performance and optimize results.\n* Coordinate influencer marketing campaigns.\n\n5. Community Management\n\n* Respond to comments, messages, and customer inquiries.\n* Build strong relationships with followers and customers.\n* Monitor brand reputation across social media platforms.\n* Handle customer feedback professionally.\n\n6. Analytics & Reporting\n\n* Track KPIs including reach, engagement, impressions, followers, and conversions.\n* Prepare weekly and monthly performance reports.\n* Recommend improvements based on data analysis.\n* Monitor competitor performance and industry benchmarks.\n\n7.

Team Leadership\n\n* Manage and mentor content creators, designers, video editors, and social media executives.\n* Allocate tasks and monitor team productivity.\n* Ensure timely delivery of campaigns and content.\n* Conduct regular team performance reviews.\n\n8. Brand Development\n\n* Maintain brand consistency across all digital platforms.\n* Introduce innovative content ideas and campaigns.\n* Strengthen online brand positioning and customer engagement.\n* Support business growth through creative digital marketing initiatives.\n\nRequired Qualifications\n\n* Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, or a related field.\n* 8–10 years of experience in social media management.\n* Experience in beauty, luxury, fashion, lifestyle, or personal branding is preferred.\n* Strong understanding of digital marketing and social media algorithms.\n* Excellent written and verbal English communication skills.\n\nRequired Skills\n\n* Social Media Strategy\n* Content Planning\n* Content Marketing\n* Brand Management\n* Influencer Marketing\n* Paid Social Media Campaigns\n* Copywriting\n* Community Management\n* Analytics & Reporting\n* Team Leadership\n* Project Management\n* Creative Thinking\n* Time Management\n* Communication Skills\n\nKPIs\n\n* Growth in followers and audience engagement.\n* Increased reach and impressions across platforms.\n* Lead generation through social media campaigns.\n* Campaign ROI and conversion performance.\n* Content consistency and posting schedule adherence.\n* Brand awareness and online reputation.\n* Team productivity and campaign delivery.\n\nPreferred Candidate Profile\n\n* Creative and strategic thinker with strong leadership skills.\n* Passionate about beauty, fashion, and digital trends.\n* Highly organized and capable of managing multiple projects simultaneously.\n* Data-driven with excellent analytical and decision-making abilities.\n* Ability to work in a fast-paced, target-oriented environment.