Sales Lead - US / Canada / ANZ

Role Overview

We are looking for a proactive and target-driven Sales Development Lead with

experience in selling programmatic ads in the US, Canada and/or ANZ region. The candidate will be responsible for generating qualified leads, driving outbound sales activities, and

supporting business growth through strategic prospecting.

The ideal candidate should have hands-on experience in outreach, LinkedIn

prospecting, email campaigns, and digital advertising sales support.

Key Responsibilities

• Generate and qualify leads through outbound sales activities
• Identify opportunities with brands, agencies, and marketing teams
• Conduct LinkedIn outreach, email prospecting, and cold calling
• Schedule meetings and sales discussions for the business team
• Present multicultural audience targeting and digital advertising capabilities
• Maintain CRM updates, lead trackers, and sales reports
• Work closely with internal teams on proposals and campaign opportunities
• Build relationships with prospective agencies and brand clients
• Support pipeline development and sales growth initiatives
• Stay updated on digital advertising and multicultural marketing trends

Required Skills & Qualifications

• 5–6 years of experience in digital advertising sales or lead generation
• Experience working in multicultural agencies or digital marketing agencies
• Good understanding of programmatic advertising, media buying, and audience targeting
• Strong communication and prospecting skills
• Hands-on experience with LinkedIn outreach and email marketing tools
• Ability to independently manage outbound sales activities
• Familiarity with CRM tools and pipeline management systems

Preferred Experience

• Exposure to multicultural advertising campaigns
• Experience working with agency-side business development teams
• Understanding of South Asian, ethnic, newcomer, and diaspora audiences
• Existing agency or brand relationships is an added advantage

What We Offer

• Opportunity to work on international multicultural campaigns
• Exposure to global markets and leading brands
• Collaborative and fast-growing work environment
• Career growth opportunities in digital advertising and media sales