Marketing Specialist I
About The Client:
An American technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research through private consulting, executive programs, and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms.
The Client serves over 12,000 organizations in over 100 countries with an employee strength of 15,000.
About The Job:
Top 3 skills
- Copywriting - Short form content AND Long form content
- E-mail Campaign Activation
- Ebook and Infographic creation for campaigns
- The Marketing Specialist will help drive enterprise level marketing programs, processes, and systems. This role will support the Marketing teams, to execute our enterprise demand generation strategies.
- The position leverages a variety of digital tactics, including, but not limited to, e-mail, web, paid, social, retargeting, display and ABM to drive engagement and lead generation across multiple channels.
- Create regional demand generation campaigns and respective sales enablement programs.
- Assist with the development and execution of global role-based demand generation campaigns.
- Write content and messaging for campaign briefs, paid search ads, sales enablement, landing pages, nurture emails, newsletters, and social media.
- Collaborate with Centers of Excellence, Program Managers, Product, Sales Leadership, Executive Stakeholders, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs.
- Project manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and BI tools.
Essential Job Functions:
- Be hands on with the execution, and reporting of distinct multi-touch, multi-channel digital demand generation activities across the enterprise to achieve maximum return on investments.
- Provide daily campaign management support for our Marketing initiatives.
- Assist with campaign setup, including cross-functional campaign coordination, digital brief development, asset aggregation and internal team coordination.
- Support Digital Marketing Strategists and Marketing stakeholders via daily campaign monitoring; measure, analyze, and report on campaign performance as required and deliver campaign performance updates & optimization recommendations based on data insights.
- Assist with landing page creation, edits and optimizations.
- Maintain internal trackers for accurate campaign status and budget tracking.
- Implement exceptional cross-team collaboration to execute aligned campaign strategies.
Qualifications:
- A minimum of 2-4 years of experience in B2B digital demand generation role.
- Experience writing ad copy and optimizing campaigns/landing pages.
- Experience writing long form content.
- Experience with executing, managing and optimizing campaigns on e-mail.
- Experience optimizing ad copy and managing 10+ concurrent campaigns.
- Project management experience a plus.
- Outstanding organizational skills and the ability to manage multiple projects with competing deadlines.
- Ability to promote/sell ideas persuasively using data.
- Exceptional attention to detail.
- Education: Bachelor’s degree required (Marketing or Communications preferred).
How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral:
0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.
