Visual Designer

Role Purpose

Owns short-form video, UGC edits, founder clips, and AI-assisted creative variations. This is a hands-on execution role for a creative doer who can edit fast, think in hooks, and use AI tools to produce more high-quality output with less friction.

Key Responsibilities:

• Create and edit short-form videos for social, paid ads, website, and campaign use.
• Cut UGC-style edits, customer story clips, founder clips, product demos, and proof-based content.
• Build multiple creative variations from one concept using AI tools and prompt-driven workflows.
• Use AI video tools to speed up concepting, editing, repurposing, and creative experimentation.
• Work with the content strategist, marketing lead, and performance marketer to turn briefs into ready-to-publish assets.
• Adapt content for different channels, formats, and aspect ratios while keeping the brand consistent.
• Maintain a fast output rhythm with organized file management, naming, exports, and version control.
• Track what performs best by format, hook, length, thumbnail, and edit style, then iterate quickly.

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Required Skills & Experience:

• 4–6 years of experience in video editing, motion graphics, content creation, or short-form production.
• Strong hands-on skills in tools like Premiere Pro, After Effects, CapCut, and AI creative tools.
• Ability to prompt AI tools effectively and use them to create variations, not just one-off outputs.
• Understanding of social-first creative, hooks, pacing, and retention-driven editing.
• Comfort working with founder-led content, UGC, ads, and product explainers.
• A doer mindset: fast turnaround, ownership, and willingness to experiment.
• Bonus if they understand basic performance marketing and can edit with conversion goals in mind.




Success Metrics:

• A consistent stream of high-quality video assets across social and paid channels.
• Faster creative turnaround and more variation per idea.
• Better-performing hooks, edits, and video formats.
• Strong founder and brand storytelling through short-form video.
• A creative library that supports both awareness and conversion.