Influencer Marketing Executive- Fashion
This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)
Min Experience: 1+ years
Location: Mumbai
JobType: full-time
Requirements
Key Responsibilities:
1. Influencer Sourcing & Styling Coordination:
Curate and manage influencer gifting and sourcing-across apparel, accessories, jewelry, and footwear
Coordinate end-to-end product deliveries to influencers and creators
Maintain an updated database of influencers, stylists, and management contacts
2. Influencer Relationship Management:
Build and nurture strong relationships with influencers and their teams
Understand individual aesthetics to provide styling suggestions that feel authentic
Be the go-to point of contact for influencer queries, fittings, and product sourcing
3. Campaign Execution:
Work with internal PR and brand teams to plan, launch, and monitor influencer campaigns
Ensure content creation aligns with campaign goals and brand voice
Track deliverables, timelines, and performance metrics
4. Industry Awareness & Trend Spotting:
Stay ahead of emerging creators, viral trends, and what's shaping fashion conversations online
Share insights regularly to guide campaign and influencer strategy
5. Reporting & Coordination:
Manage logistics: sample tracking, returns, and documentation
Prepare campaign reports-highlighting engagement, content quality, and key results
Troubleshoot any last-minute issues during activations or deliveries
What We're Looking For:
1-3 years of experience in influencer marketing, fashion PR, celebrity sourcing, or content coordination
A strong understanding of influencer ecosystems, especially within fashion, beauty, and lifestyle
Excellent communication and relationship-building skills
Obsessed with social media, creators, and pop culture
Highly organized, proactive, and able to thrive in a fast-paced environment
A degree in Fashion, Mass Media, Communications, or Marketing is preferred
Must-have skills
influencer marketing,Influencer Relationship, Campaign Execution
