Digital Asset Management Lead

Key Responsibilities

• Lead the administration and optimization of the organization's Digital Asset Management (DAM) platform.
• Define and enforce metadata standards, taxonomy, naming conventions, and asset governance policies.
• Manage the complete digital asset lifecycle, including creation, approval, storage, distribution, archival, and retirement.
• Collaborate with marketing, creative, product, legal, and IT teams to streamline asset management processes.
• Ensure digital assets are organized, searchable, secure, and compliant with organizational policies.
• Monitor DAM system performance and recommend process improvements and automation opportunities.
• Perform asset audits, eliminate duplicates, and maintain version control.
• Provide user training, documentation, and best practices for DAM usage.
• Support DAM integrations with CMS, PIM, CRM, and other enterprise applications.
• Prepare reports and dashboards on asset usage, adoption, and system performance.

Required Skills

• 5+ years of experience in Digital Asset Management (DAM) or Enterprise Content Management.
• Hands-on experience with DAM platforms such as Adobe Experience Manager (AEM) Assets, Bynder, Aprimo, Brandfolder, Canto, or similar.
• Strong understanding of metadata management, taxonomy, digital asset governance, and content lifecycle management.
• Experience with DAM workflows, permissions, version control, and digital rights management.
• Familiarity with CMS, PIM, and cloud-based content management systems.
• Excellent stakeholder management, communication, and leadership skills.
• Strong analytical, problem-solving, and organizational abilities.

Preferred Qualifications

• Bachelor's degree in Computer Science, Information Management, Library & Information Science, Digital Media, or a related field.
• Experience with Adobe Creative Cloud and enterprise content ecosystems is preferred.
• Knowledge of APIs, DAM integrations, and workflow automation is an added advantage.
• DAM-related certifications or experience with Agile methodologies are a plus.