Brand Manager | FMCG- Home Care | Gurgaon | 3+ years

About Our Client

The hiring organisation is a large entity within the FMCG sector. They are committed to delivering quality products and maintaining a strong presence in the industry.

Job Description

- Own the end to end marketing chassis including brand P&L , demand creation , consumer acquisition and in market execution

\n - Develop assets for one or more brand categories, focusing on creating tactical and reactive brand strategies and communications to enhance brand salience, awareness, and imagery.

\n - Drive 360-degree brand campaigns across digital, ATL, BTL, and retail touchpoints. Lead the development of communication briefs and coordinate with creative/media agencies. Manage brand equity and ensure consistency in positioning and messaging.

\n - Build long-term strategies for accelerated growth including white space launches, new channels and new portfolio launches and lead the team in execution over the short/medium term

\n - Conceptualize and drive the pan india Annual Marketing Plan, including the Go-to-market plan, in alignment with category plan guidelines to achieve organization's goals.

\n - Manage the brand's daily operations, including the regular monitoring of brand performance on a monthly and quarterly basis. Drive brand sales and the continuous improvement of Gross Margin.

\n - Work with the cross-functional team to execute the marketing plan in the market and monitor the performance of supporting initiatives.

\n - Monitor and manage marketing expenditures for the brand/category to optimize spending.

\n - Assist in conducting consumer analysis, category, channel, and competitive data to assess brand performance and identify growth opportunities.

\n - Lead in market evaluation, consumer, and competitive data to establish pricing strategies and approaches for new product launches.

\n - Review and analyze trends across the brand, competition, category, and consumer behavior to enhance brand equity and improve market performance.

\n - Drive new launches by deploying the launch plans, facilitating customer sell-ins, conducting regular market visits and addressing legal & regulatory issues.

\n - Oversee the assessment and execution of new product launches for the brand in the local market, including aspects such as positioning, pricing, placement, and prepositioning.

\n - Focus on increasing the brand's value and volume market share.

\n - Aid Category Lead to innovate existing products and processes, while developing new and more profitable products, SKUs, or categories in line with portfolio goals.

The Successful Applicant