Software Engineer - Email Marketing - Offshore

Email Marketing Engineer (Zeta Platform Preferred)

Job Overview
\n We are looking for a highly skilled Email Marketing Engineer with hands‑on expertise in email campaigns, marketing automations, audience segmentation , and experience working with Zeta Global (preferred). This role involves driving end‑to‑end campaign execution, managing marketing workflows, and configuring MarTech systems to support digital engagement initiatives. The ideal candidate brings a strong blend of marketing operations experience, technical proficiency, and problem‑solving capability.

Key Responsibilities

Campaign Execution & Automation

• \n

  Build, execute, and optimize email marketing campaigns , automations, and customer journeys.

\n
• \n

  Configure and manage audience segmentation, targeting logic, and personalization strategies .

\n
• \n

  Set up campaign workflows, journey orchestration, and trigger‑based automations across channels.

\n
• \n

  Ensure seamless integration of campaign elements within Zeta (email, mobile, web, ads).

\n

Cross‑Channel Execution

\n
• \n

  Configure and deploy multi‑channel communications including:

\n
• \n

  Email

\n
• \n

  SMS

\n
• \n

  Push notifications

\n
• \n

  Paid media/ad targeting (where applicable)

\n

Data Management & Technical Operations

\n
• \n

  Upload, validate, and manage customer data files (CSV, JSON, database extracts).

\n
• \n

  Write and execute basic SQL queries to extract, segment, and analyse customer data.

\n
• \n

  Support API-based integrations, scripting, or automation enhancements (JavaScript/Python is a plus).

\n
• \n

  Maintain documentation of workflows, processes, and best practices.

\n

Collaboration & Governance

\n
• \n

  Work closely with marketing, product, and engineering teams to align campaign execution with business goals.

\n
• \n

  Ensure compliance with data governance, deliverability standards, and platform best practices.

\n

Required Skills & Qualifications

\n
• \n

  8+ years of experience in email marketing, CRM, or marketing automation platforms.

\n
• \n

  Hands-on experience in:

\n
• \n

  HTML/CSS/JS

\n
• \n

  Email campaigns

\n
• \n

  Automations & workflows

\n
• \n

  Audience segmentation

\n
• \n

  Zeta Platform (preferred)

\n
• \n

  Experience with other platforms is a plus:

\n
• \n

  Salesforce Marketing Cloud

\n
• \n

  Adobe Campaign

\n
• \n

  Similar marketing automation ecosystems

\n
• \n

  Strong understanding of data flows , segmentation logic, and campaign execution lifecycle.

\n
• \n

  Basic proficiency in SQL , APIs, or scripting languages (JavaScript/Python beneficial).

\n
• \n

  Strong analytical mindset with excellent troubleshooting skills and high attention to detail.

\n
• \n

  Ability to work in a fast-paced environment and collaborate with cross-functional teams.

\n
• \n

  Bachelor’s degree in Computer Science, Information Technology, Marketing Technology , or related fields.

\n
• \n

  Prior experience in Customer Data Platforms (CDPs) is preferred.