Online Head - Digital Brand Manager
Job Description
- Opportunity to build a 0-1 BU in a listed company \n
- Opportunity to lead the entire online arm of the Business Unit \n\n
- Talent Pool 1 - New age D2C and digital first brands in the beauty & personal care, health & wellbeing space (other allied industries can be explored). Pool 2 - FMCG brands in the beauty or health & wellness space \n
- Years of experience: 8+ years of experience \n
- Strong experience in Marketplace Marketing experience, social media and Content strategy \n
- Someone who has seen 0-1 journey and built business from scratch \n
- Strong team management skills \n
- 6 days WFO, 1st and 3rd satruday's are off
About Our Client
\n\nOur client is a listed firm, and the market leader in their industry
\n\nJob Description
\n\n1.Digital Commerce - D2C, Marketplaces, Quick Commerce
\n Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, the Marketplace revenue growth, CAC, AOV, contribution margin & cataloguing, pricing, promotions calendar, and inventory allocation.Maintain brand store page & A+ keyword optimization for search & execute customer reviews and ratings strategy.Coordinate with marketplace KAMs on growth plans, event participation & negotiations.
\n D2C WebsiteOwn the D2C website revenue growth, CAC, AOV, contribution margin & retention.Coordinate UI/UX improvements, CRO, landing page creation & merchandising.Oversee warehousing, last mile logistics, delivery SLAs & returns smooth functioning of customer improvement initiatives.
\n Quick Commerce (Blinkit, Zepto)Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & cataloguing, pricing, promotions calendar, and inventory allocation.Coordinate with KAMs on growth plans, event participation & Media & Content StrategySocial Media ManagementLead strategy and execution for Instagram, YouTube and TikTok (if applicable)Plan monthly calendars aligned with brand campaigns, product launches & brand storytelling, community engagement & audience growth.
\n Content CreationOversee production of product videos, reels, tutorials, testimonials & shoots, content agencies, creators, and internal design consistency with brand voice, guidelines & aesthetics.
\n Influencer MarketingDesign and manage the influencer program (micro/macro/KOLs).Evaluate creators, negotiate partnerships, track ROI & long - term relationships with creators relevant to beauty & Marketing & Growth Paid MediaOversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.Optimize budgets, CAC, ROAS & LTV metrics.Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).
The Successful Applicant
\n\nA successful Online Head - Digital Brand Manager should have:Must haves:
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