Marketing Automation

About Company: Global content technology and data solutions company that provides services in EdTech, research, and data analytics to clients across various industries.

Job Title: Marketing Automation

Location :Remote

Experienc e:7+ years

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• Develop and execute comprehensive marketing automation strategies using Marketo, with over 7 years of hands-on experience in campaign design, nurture programs, lead scoring, and reporting.
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• Leverage 5+ years of Salesforce experience, with proven knowledge of Marketo/SFDC integration configuration and best practices.
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• Collaborate with global marketing and sales teams to support pipeline growth and customer engagement through targeted, data-driven campaigns.
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• Translate complex business requirements into scalable technical specifications and operational processes.
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• Monitor campaign and program performance, delivering actionable insights through robust reporting and analysis.
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• Manage multiple, high-priority projects simultaneously while maintaining exceptional attention to detail and meeting tight deadlines.
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Qualification:B.E/B.tech