Propzilla - Meta Ads

Position: Meta Ads
\n Experience: 2+ years (Real Estate industry experience)
\n Working days: 6 Days WFO (Sunday Off) | 2 Paid Leaves/ month
\n Location: Sector 65, Gurgaon

\n About Propzilla:
\n Founded in 2015, with over a decade of industry expertise and 2,000+ satisfied clients, Propzilla has emerged as a trusted name in premium and luxury real estate consulting across India's fastest-growing cities. We believe real estate is more than just transactions — it's about creating value, building relationships, and delivering results.
\n At Propzilla , we specialize in high-end residential properties, partnering with leading developers to offer exclusive, well-located projects that combine lifestyle elevation with strong investment potential — all tailored to your unique goals.
\n Our Journey of Excellence & Recognition
\n Our dedication to integrity, performance, and client-centric service has earned us a stellar reputation and multiple accolades from industry leaders and developers:
\n Titans of Trump – Honored by Trump Towers
\n Certificate of Appreciation – Elan Imperial, Sobha International City
\n Certificate of Appreciation – DLF The Camellias (Sept 2021), DLF The Crest (2018–19)
\n Best Outstation Channel Partner – Century Real Estate (Two-time winner)
\n Certificate of Appreciation – Shapoorji Pallonji Joyville,Elan Epic (Oct 2019)
\n Gold Performer Awards – Embassy Group (Dec 2020), Godrej Properties
\n Certificate of Excellence – Rustomjee Group )
\n These milestones reflect our strong developer partnerships, consistent performance, and unwavering commitment to delivering exceptional value to our clients.
\n Why Choose Propzilla?
\n '14; 100+ awards and industry recognitions affirming our expertise
\n '14; Deep market insights tailored to your unique needs
\n '14; End-to-end transparent transaction support for a seamless experience
\n '14; A client-first ethos rooted in ethics

\n Key Responsibilities:

\n Campaign Management
\n • Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns for residential and commercial real estate projects.
\n • Develop lead generation, awareness, remarketing, and conversion campaigns.
\n • Set up campaign structures, ad sets, audiences, and budgets.

Audience Targeting & Strategy
\n • Build and optimize custom audiences, lookalike audiences, and retargeting campaigns.
\n • Conduct market research and competitor analysis.
\n • Identify high-intent buyer segments based on demographics, location, interests, and behavior.

Creative Coordination
\n • Collaborate with designers and content teams to develop ad creatives, videos, reels, and copy.
\n • A/B test ad creatives, headlines, CTAs, and landing pages.
\n • Ensure brand consistency across all campaigns.

Lead Generation & Optimization
\n • Monitor lead quality and cost per lead (CPL).
\n • Optimize campaigns to improve lead volume and conversion rates.
\n • Coordinate with sales teams to track lead performance and feedback.

Analytics & Reporting
\n • Track KPIs include:
\n o Cost Per Lead (CPL)
\n o Click-Through Rate (CTR)
\n o Cost Per Click (CPC)
\n o Conversion Rate
\n o Return on Ad Spend (ROAS)
\n o Lead-to-Site Visit Ratio
\n • Prepare weekly and monthly performance reports.
\n • Use Meta Ads Manager, Meta Pixel, and Conversion API for tracking.

Technical Setup
\n • Implement and manage:
\n o Meta Pixel
\n o Conversion API (CAPI)
\n o Event tracking
\n o UTM parameters
\n o CRM integrations
\n • Troubleshoot tracking and attribution issues.

Must Have:
\n - Real Estate industry experience | 2+ years of hands-on Meta Ads (Facebook & Instagram Ads) experience
\n - Strong experience in Lead Generation Campaigns
\n - Experience with Real Estate Marketing (Residential/Commercial preferred)
\n - Hands-on knowledge of Meta Pixel and Conversion API (CAPI)
\n - Experience with Custom Audiences, Lookalike Audiences, and Retargeting
\n - Ability to optimize campaigns based on CPL, CTR, CPC, ROAS, and Conversions
\n - Experience using Meta Ads Manager and campaign reporting
\n - Understanding of CRM integration and lead tracking

\n Experience working with:
\n - CRM integrations (Salesforce, HubSpot, Zoho, LeadSquared, etc.)
\n - Landing Page Optimization
\n - WhatsApp Lead Campaigns
\n - Video/Reel Campaigns