Social Media ( Kolkata )
Job Description
\n
Mail:-
social media role focuses on building a brand’s online presence, engaging with audiences, and driving business goals through strategic content. Responsibilities typically include content creation, community management, campaign execution, and performance analytics.Core ResponsibilitiesContent Strategy & Creation: Develop and implement social media strategies that align with business objectives. Plan content calendars, write engaging captions, and coordinate the production of multimedia (images, short-form video, carousels).Community Management: Monitor all channels to interact with followers, answer inquiries, and foster an active online community.Analytics & Reporting: Track key performance indicators (KPIs) like engagement rate, follower growth, and click-through rates. Use analytics tools to gauge the success of campaigns and refine strategies.Trend & Competitor Analysis: Stay up to date with the latest platform algorithms, trending audio/hashtags, and competitors' activities to keep the brand relevant.Campaign Execution: Plan and manage paid advertising campaigns (e.g., via Meta Business Suite or LinkedIn Ads) and collaborate with influencers to maximize reach.Essential Skills & QualificationsCopywriting: Excellent writing and editing skills to adapt brand messaging for platforms like Instagram, LinkedIn, X (formerly Twitter), and TikTok.Multimedia Proficiency: Familiarity with design and editing platforms like Canva or Adobe Creative Suite.Tool Familiarity: Experience with social media management and scheduling tools such as Hootsuite, Buffer, Sprout Social, or Sprinklr.Analytical Mindset: Ability to interpret data and make data-driven recommendations.Communication & Empathy: Strong interpersonal skills for handling customer feedback and community relations
\n
Requirements \n
\nSocial Media Manager creates, schedules, and manages content across platforms (Instagram, TikTok, LinkedIn, etc.) to enhance brand awareness, engage audiences, and drive conversions. Key duties include developing content strategies, analyzing performance metrics (KPIs), running paid advertising campaigns, and staying updated on digital trends. Prospects Prospects +2 Key Responsibilities Content Strategy & Creation: Planning, creating, and publishing high-quality, engaging content (text, image, video) tailored for specific platforms. Account Management: Maintaining a consistent brand voice across all social media channels. Engagement & Community Management: Interacting with users, responding to messages, and fostering community loyalty. Analytics & Reporting: Monitoring user metrics, analyzing campaign performance, and adjusting strategies to optimize results. Trend Monitoring: Staying current on social media trends, algorithm updates, and emerging technologies. Indeed Indeed +6 Required Skills and Qualifications Platform Knowledge: Expertise in managing Facebook, Instagram, LinkedIn, TikTok, YouTube, and X (Twitter). Communication: Excellent written and verbal communication skills with strong copywriting capabilities. Creative Skills: Proficiency in content creation tools (e.g., Canva, video editing software). Analytical Abilities: Ability to analyze data and interpret insights for future strategies. Experience: Previous experience in marketing, social media management, or a related role. Indeed Indeed +5
