Sales & Marketing

Key Responsibilities

1. Business Development

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• Identify and pursue new business opportunities across defence, government tenders, private sector, and electronics industries .
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• Establish and maintain strong relationships with procurement officers, OEMs, and system integrators .
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• Support the preparation of bids and proposals, ensuring full alignment with client specifications and tender requirements.
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2. Sales Execution

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• Effectively present the company s technical capabilities, products, and solutions to prospective clients.
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• Lead commercial discussions, negotiations, and contract closures in complex and high-value sales environments.
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• Consistently achieve monthly, quarterly, and annual sales targets while expanding the client base.
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3. Marketing Strategy

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• Develop and implement region-specific marketing strategies .
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• Create high-impact marketing collateral including brochures, presentations, and case studies tailored to industry segments.
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• Represent the organization at industry exhibitions, conferences, and technical forums to strengthen brand presence and generate leads.
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4. Competitive Positioning

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• Conduct market intelligence and competitive analysis to benchmark the company against domestic and international competitors.
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• Promote the organization s Make in India advantage and indigenisation capabilities to key stakeholders.
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• Provide insights and feedback to product management and R&D teams to support product enhancements and innovation.
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5. Cross-Functional Collaboration

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• Collaborate closely with R&D, product development, product application teams, and leadership to develop compelling and technically sound proposals.
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• Coordinate with the headquarters team to arrange online demonstrations and technical presentations for clients.
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• Ensure marketing and proposal messaging aligns with the organization s long-term strategic objectives .
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• Assist in refining tender documentation and compliance requirements for successful submissions.
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6. Customer Relationship Management

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• Conduct live product demonstrations and technical presentations for customers.
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• Ensure customer requirements are clearly translated into project execution plans and delivered according to agreed technical and quality standards .
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• Maintain regular follow-ups with clients to ensure smooth payment cycles and adherence to contractual terms .
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