Digital Marketing Manager

Role: Digital Marketing Manager

Location: Chennai

Experience: 6+ years

Key Responsibilities:

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• Develop and execute B2C marketing strategies to drive awareness, traffic, conversions, and customer loyalty.
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• Plan and manage digital campaigns across paid media (Google Ads, Facebook, Instagram, YouTube, etc.), SEO, email, and SMS marketing.
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• Collaborate with the creative team to develop compelling brand messaging, content, and visual assets that resonate with target audiences.
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• Own the customer journey , from awareness to post-purchase engagement, ensuring a seamless and personalized experience.
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• Analyze performance metrics and derive actionable insights to optimize campaign effectiveness and ROI.
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• Work closely with Product, Sales, and Customer Success teams to align on business goals and customer feedback.
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• Stay on top of consumer trends and competitor activity to identify new opportunities for brand and business growth.
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• Bachelor s degree in Marketing, Business, or a related field. MBA is a plus.
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• 6+ years of experience in B2C marketing, preferably in (industry e.g., e-commerce, FMCG).
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• Proven success in driving customer acquisition and retention via digital channels.
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• Strong understanding of performance marketing, social media strategy, and CRM tools.
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• Data-driven mindset with proficiency in tools like Google Analytics, Meta Ads Manager, or similar.
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