National Sales Manager - General Trade (FMCG)

National Sales Manager – General Trade (FMCG)
\n Location: Mumbai

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Role Overview

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We are looking for a dynamic National Sales Manager – General Trade (NSM-GT) to drive aggressive and profitable growth across distribution, sales, and trade marketing for consumer products in India.

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This role will lead a large sales organization, drive business strategy, and build strong market understanding in the FMCG segment.

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Key Responsibilities

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• Drive national & zonal sales targets (distribution, profitability, merchandising, receivables, new product targets)
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• Develop and scale General Trade channels & market expansion strategies
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• Lead business performance analysis & reporting across regions and channels
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• Manage pricing strategy & trade margins
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• Define and execute OGSM & customer plans in collaboration with marketing
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• Lead new product launches & sales promotions
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• Build sales capability, training & leadership pipeline
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• Monitor market trends & competitive landscape
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Team & Reporting \n

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• Reporting to: Sales Director
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• Functional Reporting: CEO
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• Team Size: 6–8 direct reports
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Candidate Requirements (MUST) \n

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• MBA preferred
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• 12+ years sales experience with strong FMCG exposure
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• Minimum 7+ years in zonal/national leadership roles
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• Experience in General Trade (GT) ; Modern Trade is a plus
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• Managed 100+ Cr business
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• Proven consistent target achievement (last 3 years)
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• Experience across multiple zones (North & South preferred)
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• Strong exposure to SFA / DMS tools
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• Must be Mumbai-based, age < 50
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Key Skills \n

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• Sales Leadership & Team Management
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• Trade Marketing & Distribution Strategy
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• Business Planning & P&L Understanding
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• Market & Consumer Insight
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• Strong Analytical & Communication Skills
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• Digital & Omnichannel Awareness.
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• Travel: ~2 weeks/month.
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. Skillset Required: Sales Leadership, Team Management, Trade Marketing, Distribution Strategy, Business Planning, P&L Understanding, Market Insight, Consumer Insight, Analytical Skills, Communication Skills, Digital Awareness, Omnichannel Awareness, SFA tools, DMS tools