ASM - Kochi

About Client:

A leading beverage manufacturing company.

Experience - 8+ Years

Location - Cochin

Roles and Responsibility:

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• Drive secondary sales through VSO (Value Sales Opportunities).
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• Conduct regular reviews of salesmen s performance (daily, weekly, monthly).
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• Monitor productivity, attendance, and absenteeism to optimize workforce.
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• Ensure sales pipelines for salesmen, SS, and SUB D are ready to avoid delays.
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• Regularly check outlet targets and performance of channel partners.
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• Manage distribution and market expansion through SDE (Sales Development Executive).
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• Optimize sales routes (beat optimization) for better coverage.
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• Coordinate with Commercial, Logistics, and Marketing teams to solve market issues.
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• Create action plans to enter new markets.
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• Follow market working norms, ensuring 4 days of market presence each week.
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• Develop strategies to increase sales and visibility in retail stores.
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• Control expenses to stay within budget.
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• Build a strong, empowered team and identify high-potential leaders.
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• Ensure all team members follow company policies and ethical standards.
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