Senior Director - Marketing

Location: Bengaluru (Work From Office - Domlur)
\n Experience: 10–15 years | B2B AI/SaaS Brand Marketing Leadership
\n Function: Growth & Marketing Leadership
What You’ll Own

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• Build the marketing vision & strategy for BlueMachines.ai across brand, product marketing, growth, content, and PR.
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• Create our category narrative and positioning in the fast-evolving agentic conversational AI space.
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• Lead full-funnel demand generation to fuel enterprise pipeline and revenue.
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• Partner with Product & Sales to drive launch strategies, messaging, and competitive positioning.
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• Build and scale a high-performing marketing organization.
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• Represent BlueMachines.ai at high-value and high-visibility events, both in India and abroad,
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• Own marketing hygiene KPIs: pipeline, CAC, brand awareness, content performance, and community reach.
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• Build the brand narrative and POV for BlueMachines.ai in the agentic AI landscape and own brand metrics: reach, engagement, SOV, content velocity, thought leadership.
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• Create high-quality content across formats: blogs, videos, whitepapers, social POV, customer stories. Simplify complex AI concepts for enterprises through compelling storytelling.
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• Develop the full content engine — editorial calendar, distribution strategy, content systems.
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What We’re Looking For

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• 10–15 years of experience in B2B tech, with significant time in AI/SaaS/product-led companies.
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• Proven track record of taking products from 0→1 and 1→N in an early-stage or rapidly scaling environment.
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• Strong grasp of AI trends, enterprise AI adoption, and competitive landscape.
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• Expertise in brand building + demand gen + product marketing.
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• Excellent storytelling skills — can simplify complex AI concepts into a compelling narrative.
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• Leadership experience managing multi-disciplinary marketing teams.
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• High ownership, comfort with ambiguity, and ability to execute fast.
  
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Why Join Us?

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• Build the marketing engine for Apna’s bold new AI vertical from scratch.
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• Shape the narrative in a category that will define the next decade of enterprise software.
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• Work directly with founders and product leaders solving high-impact global problems.
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• Hyper-growth environment with autonomy, speed, and the chance to build something iconic.
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