Brand Design Senior Executive

Key Accountabilities

Brand Visual Identity Ownership

• Own the brand’s visual language across packaging, ATL/BTL, digital, and in-store assets.
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• Ensure consistency of design elements across all consumer touchpoints.
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• Act as the design authority during portfolio transformation and repositioning.
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Packaging Design & Artwork Governance

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• Lead packaging design for existing products, NPDs, relaunches, and line extensions.
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• Own end-to-end packaging artwork management from concept to print-ready files.
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• Ensure accurate translation of design intent into physical packs.
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Marketing & Communication Assets (Design Lens)

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• Partner with Brand Marketing to translate approved strategies into creative outputs.
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• Review and approve all ATL, BTL, and digital creatives for design quality and brand fit.
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• Ensure design excellence without influencing communication strategy or messaging.
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Print, Vendor & Execution Excellence

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• Manage design agencies, artwork partners, and printers from a quality standpoint.
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• Own print approvals, color matching, substrates, and finishing.
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• Troubleshoot gaps between on-screen designs and physical output.
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Consumer-Centric Design Leadership

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• Bring a strong consumer lens to all design decisions.
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• Support brand teams during innovation, renovation, and transformation initiatives.
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Experience & Capability Requirements

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• 3–4 years of experience in brand or packaging design roles within FMCG or consumer brands.
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• Strong exposure to packaging development, artwork management, and print production.
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• Proven ability to manage agencies and vendors.
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• Strong understanding of materials and printing processes.