Head of Marketing, Branding

Job Overview:

We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visionary leader with deep expertise in brand management, digital marketing, and integrated marketing communications with good expertise in handling SAAS products.

Key Responsibilities:

Brand Strategy Development:

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1. Lead the development of the brands vision, strategy, and positioning to ensure consistency across all channels and touchpoints.
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2. Define the brand s messaging, values, and tone of voice to align with target audiences and business objectives.
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Campaign Management:

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1. Create and oversee the execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention.
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2. Analyze campaign performance and optimize strategies to maximize ROI
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Marketing Leadership:

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1. Lead the marketing team, fostering a culture of creativity, collaboration, and results-driven performance.
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2. Develop and implement integrated marketing plans across digital, traditional, and experiential channels.
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3. Oversee the execution of global and regional marketing campaigns.
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Team Development & Management:

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1. Build, mentor, and lead a high-performing brand and marketing team.
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2. Foster cross-functional collaboration with teams such as product, sales, and creative.
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Market & Competitor Analysis:

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1. Conduct market research to understand customer needs, trends, and competitor activities.
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2. Use insights to refine strategies, messaging, and product positioning.
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Brand & Content Leadership:

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1. Oversee content creation, digital presence, and social media strategy to build brand awareness and engagement.
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2. Ensure content is on-brand, innovative, and resonates with the target audience.
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Performance Reporting:

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1. Provide regular updates and reports to senior leadership on the effectiveness of brand and marketing strategies.
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2. Track key performance indicators (KPIs) and adjust tactics to improve results.
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Budget Management:

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1. Develop and manage the marketing budget, ensuring effective allocation of resources to deliver maximum impact.
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Qualifications:

Education: Master of Business Administration/ Any Graduate with 10+ years of experience in handling the Branding/ MArketing portfolio from SAAS Product background

Location: Chennai

Looking for a candidate from product based company