Executive - Marketing

Job Description for Brand Manager role

Job location: Mumbai

Key purpose of the job: This role is responsible for strategizing, planning, and executing all brand and marketing communication programs across defined geographies. The objective is to build brand equity , craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals.

Key Accountabilities

Strategic

• Create and drive the overall marketing strategy for corporate brand and individual projects.
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• Develop media plans to increase project visibility and reach among the relevant TG.
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• Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
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• Build a differentiated brand positioning through storytelling and customer-centric messaging.
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• Translate consumer insights and competitor analysis into actionable branding opportunities.
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Operational

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• Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations.
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• Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites).
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• Develop and produce end-to-end marketing collaterals:
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• Project brochures, leaflets, coffee table books
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• Video teasers, testimonials, drone shots, AVs
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• Digital creatives, microsites, e-mailers, social media banners
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• Physical collaterals: hoardings, signages, standees, model flat branding, site office décor
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• Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction.
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• Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc.
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• Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc.
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• Track and optimize the marketing funnel, measure ROI on each campaign and report performance with dashboards.
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• Plan and execute photo & video shoots to enhance brand imagery and asset library.
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• Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements.
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• Manage vendor relationships and ensure timely production of all collaterals and event setups.
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Internal & External Interactions
Internal: Sales, CRM, Business Development, Planning, Design, Engineering, Customer Experience, Digital Teams

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External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers, Printing & Collateral Vendors, Event Agencies, BTL Vendors, Fabricators, Decorators

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Preferred Profile & Competencies

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• MBA in Marketing / Communications with 0-2years of experience in real estate, luxury, hospitality, or consumer brand marketing
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• Experience in handling 360° marketing campaigns and working with multiple agencies
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• Strong creative eye with an understanding of visual storytelling, walkthrough scripting, brand voice, and tone
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• Excellent communication and project management skills
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• Highly collaborative and stakeholder-friendly mindset