Frozen Fun- Marketing Manager
Job Description
Location: Chembur , Mumbai
Experience: 3+ Years
Industry Preference: F&B / Frozen Foods
Role Type: Individual Contributor
About the Company – Frozen Fun
Frozen Fun is a fast-growing brand in the Frozen Foods category, committed to delivering high-quality, delicious, and convenient food products to modern households. With a strong focus on innovation, taste, and freshness, Frozen Fun has become a trusted name among consumers seeking quick, wholesome, and reliable meal solutions.
\nOur product range includes a variety of frozen snacks, ready-to-cook items, and specialty foods crafted to meet the evolving tastes of today's customers. We operate with a deep commitment to quality, food safety, and customer satisfaction.
\nBacked by a passionate team and a robust distribution network, Frozen Fun is rapidly expanding its presence across markets. We believe in creativity, customer-centricity, and continuous improvement — making it an exciting place for marketing professionals looking to create real impact.
Role Overview \nWe are seeking a dynamic and proactive Marketing Executive who is passionate about offline marketing, brand strategy, and public relations . This role will play a critical part in driving the growth, visibility, and sales performance of our Frozen Foods brand through strategic marketing initiatives.
Key Responsibilities Offline Marketing \n- \n
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Develop and implement innovative offline marketing campaigns tailored to the F&B industry.
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Enhance brand visibility and drive sales growth through targeted offline promotions and activities.
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Lead the full marketing lifecycle including planning, strategy creation, execution, and performance monitoring.
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Ensure campaigns are aligned with business goals and deliver measurable results.
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Identify and execute marketing strategies that directly contribute to revenue growth.
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Expand the brand's market presence through effective on-ground initiatives.
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Build and maintain strong relationships with media outlets, magazine editors, industry partners, and other stakeholders.
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Leverage relationships to generate brand visibility, coverage, and promotional opportunities.
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Operate autonomously and take ownership of all marketing activities without dependency on a large team.
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Drive initiatives proactively and ensure timely execution.
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Utilize existing networks within the F&B sector or build new connections to create opportunities for partnerships, collaborations, and brand growth.
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Analyze market trends, identify challenges, and develop actionable strategies.
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Take initiative to seize opportunities and enhance the overall brand positioning.
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Bachelor's Degree in Marketing, Communications, Business, or related field (preferred).
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Minimum 3+ years of experience in Marketing/PR, ideally within the F&B industry.
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Excellent written and verbal communication skills.
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Strong personality with the ability to make quick and effective decisions.
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Strong analytical skills to measure and improve campaign performance.
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Ability to work independently as well as in a collaborative environment.
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