Posted 09 July, 2026
Marketing - Demand Generation | SaaS | Bootstrapped Profitable
Michael Page
Bengaluru, KA, IN
Full Time
Reference: b6325ec6082df66f
Job Description
- - Work directly along with a seasoned founder \n
- - Work with industry veterans in the Insurance SaaS space \n\n
-
\n Build and own the demand generation playbook to drive awareness, acquisition, and revenue. \n -
\n Develop and execute multi-channel campaigns across digital (SEM/SEO, paid social, email, content syndication), events/webinars, account-based marketing (ABM), and partner channels. \n -
\n Identify high-impact opportunities to scale demand generation with measurable ROI. \n -
\n Design and optimize lead scoring, segmentation, and nurture programs to move MQLs to SQLs efficiently. \n -
\n Collaborate with SDR/BDR and Sales teams to define SLAs and feedback loops. \n -
\n Establish KPIs, dashboards and reporting frameworks to measure campaign performance. \n -
\n Use data insights to continuously test, evaluate, and refine campaigns. \n -
\n Forecast impact on pipeline and revenue, and adjust strategy accordingly. \n -
\n Partner with Content and Product Marketing to develop compelling assets (eBooks, webinars, case studies, email sequences) that align with campaign goals. \n -
\n Ensure messaging resonates with target personas at different stages of the buyer journey. \n -
\n Work closely with Product and Sales leadership to understand product differentiators and inform positioning in demand campaigns. \n -
\n Collaborate with external agencies/vendors where appropriate to scale execution. \n\n -
Experience: 4-7+ years in B2B demand generation or performance marketing, preferably in SaaS/enterprise technology. \n -
Strategic & Analytical: Proven ability to plan, measure, and optimize campaigns with data-driven decisions. \n -
Execution-Oriented: Comfortable owning complex campaigns from ideation through execution and analysis. \n -
Tech-Savvy: Hands-on experience with marketing automation (, HubSpot, Marketo) and CRM systems (, Salesforce). \n -
Collaborative Communicator: Can translate insights and strategy across teams and influence without authority.
About Our Client
\n\nOur client is a fast-growing technology company redefining how organizations leverage intelligence and data to make confident, high-impact decisions. Founded by experienced entrepreneurs with strong backgrounds in enterprise software, analytics, and AI-driven platforms, the company was built to solve complex business problems with clarity and precision.
\n\nJob Description
\n\nDemand Generation Strategy & Execution
\n
\n Lead Management & Nurturing
\n Analytics & Optimization
\n Content & Collateral Alignment
\n Cross-functional Collaboration
The Successful Applicant
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