Sales Lead - US / Canada / ANZ

Role Overview

We are looking for a proactive and target-driven Sales Development Lead with

experience in selling programmatic ads in the US, Canada and/or ANZ region. The candidate will be responsible for generating qualified leads, driving outbound sales activities, and

supporting business growth through strategic prospecting.

The ideal candidate should have hands-on experience in outreach, LinkedIn

prospecting, email campaigns, and digital advertising sales support.

Key Responsibilities

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• Generate and qualify leads through outbound sales activities
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• Identify opportunities with brands, agencies, and marketing teams
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• Conduct LinkedIn outreach, email prospecting, and cold calling
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• Schedule meetings and sales discussions for the business team
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• Present multicultural audience targeting and digital advertising capabilities
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• Maintain CRM updates, lead trackers, and sales reports
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• Work closely with internal teams on proposals and campaign opportunities
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• Build relationships with prospective agencies and brand clients
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• Support pipeline development and sales growth initiatives
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• Stay updated on digital advertising and multicultural marketing trends
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Required Skills & Qualifications

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• 5–6 years of experience in digital advertising sales or lead generation
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• Experience working in multicultural agencies or digital marketing agencies
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• Good understanding of programmatic advertising, media buying, and audience targeting
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• Strong communication and prospecting skills
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• Hands-on experience with LinkedIn outreach and email marketing tools
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• Ability to independently manage outbound sales activities
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• Familiarity with CRM tools and pipeline management systems
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Preferred Experience

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• Exposure to multicultural advertising campaigns
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• Experience working with agency-side business development teams
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• Understanding of South Asian, ethnic, newcomer, and diaspora audiences
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• Existing agency or brand relationships is an added advantage
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What We Offer

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• Opportunity to work on international multicultural campaigns
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• Exposure to global markets and leading brands
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• Collaborative and fast-growing work environment
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• Career growth opportunities in digital advertising and media sales
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