Performance Marketing Executive

Role: Performance Marketing Executive

Experience: 2- 8 years

Location: Chennai

Key Responsibilities:

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• Campaign Execution & Optimization:
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Manage and optimize digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn to achieve business goals (e.g., customer acquisition, lead generation).

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• Performance Analysis:
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Track and analyze campaign performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates using tools like Google Analytics and Facebook Ads Manager.

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• A/B Testing & Experimentation:
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Conduct A/B tests on ads, creatives, landing pages, and audience segments to continuously improve performance and drive better results.

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• Budget Management:
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Oversee and optimize marketing budgets across channels, ensuring effective allocation and maximum ROI for all paid campaigns.

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• Cross-Functional Collaboration:
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Work closely with the creative, content, and product teams to align on campaign messaging, design, and strategy.

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• Reporting & Insights:
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Provide regular performance reports to stakeholders, including actionable insights and recommendations to enhance campaign outcomes.

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• Customer Acquisition & Conversion:
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Drive customer acquisition strategies through paid media while focusing on optimizing conversion rates across funnels.

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• Market Trend Awareness:
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Stay updated with the latest digital marketing trends, tools, and platform updates to leverage new strategies for campaign growth.

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• Tool Proficiency:
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Utilize marketing tools like Google Ads, Facebook Ads Manager, Google Analytics, and other performance tracking platforms to manage campaigns and analyze results.