Trade Marketing Manager (GT)

1. Trade Strategy & Planning

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• Create and execute annual trade marketing plans for General Trade (GT).
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• Work with sales teams to set channel strategies, targets, and activity plans.
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• Use market and competitor insights to guide decisions.
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2. GT Channel Activation

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• Plan and run trade promotions, activations, and in-store visibility.
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• Ensure smooth execution of new product launches in GT channels.
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• Manage branding materials like POS and promotional assets.
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3. Sales & Distributor Support

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• Support sales teams and distributors with schemes, tools, and materials.
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• Ensure distributors correctly implement trade plans.
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• Track performance of schemes and improve where needed.
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4. Merchandising & Visibility

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• Ensure proper merchandising and planogram compliance.
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• Oversee display units and branding at retail outlets.
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• Maintain consistent brand visibility across GT stores.
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5. Budget Management

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• Manage trade marketing budgets efficiently.
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• Track spending and ensure good return on investment (ROI).
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6. Market Insights & Reporting

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• Visit markets regularly to understand retailer and consumer behavior.
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• Monitor competitors and adjust strategies accordingly.
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• Share regular reports on performance, insights, and ROI.
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