Lead Generation Specialist

Experience: 6 to 8Years

Location : Chennai

Responsibilities:

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• Perform in-depth research to identify and prioritize potential customer segments based on business goals and market trends.
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• Develop and refine Ideal Customer Profiles (ICP) to guide outreach strategies.
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• Plan, implement, and optimize multi-channel campaigns (email, social media, digital ads) to generate high-quality leads.
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• Nurture and engage leads until they meet specific criteria to be handed over to the sales team.
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• Ensure clean, organized lead data for smooth handoff to sales and follow-up actions.
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• Work closely with sales and marketing to align on lead quality, messaging, and goals for better conversion outcomes.
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• Ensure content aligns with target audience needs and supports lead nurturing.
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• Track and report on key lead generation metrics, such as conversion rates, cost per lead, and campaign ROI.
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