Director Offline Marketing | Leading Health-tech brand
Job Description
- Opportunity to work with a leading health-tech brand \n
- Opportunity to lead the offline marketing charter for the team \n\n
- Campaign Strategy & Execution \n
- Media Planning & Buying \n
- Performance Measurement & Optimization \n
- Agency & Vendor Management \n
- BTL, Activations & Community-Led Growth \n\n
- D2C or Healthcare brands scaling offline \n
- Agency leaders who moved client-side: \n
- FMCG marketing with startup rigor
About Our Client
\n\nThe employer is a leading Health tech brand
\n\nJob Description
\n\nThe Successful Applicant
\n\n. Proven Track Record: Managed ₹20cr+ Offline Budgets with Lead AttributionYou've run large-scale traditional media campaigns and can answer: "What was your cost per lead? Which placements underperformed? How did you attribute offline conversions?"2. Ground Reality Experience: Negotiated Media Buys in 20+ CitiesYou know how Tier-2 and Tier-3 markets work. You've personally negotiated with regional media houses, outdoor vendors, and print publications. You understand pricing dynamics, seasonal fluctuations, and how to audit delivery on the Creative + Ops Muscle: Headline-to-Hoarding ExecutionYou've crafted the creative brief and ensured flawless execution. You can write conversion-focused copy (or guide a team to do so) and also manage the operational chaos of getting 100 hoardings live across 10 cities simultaneously.
