Performance & Brand Marketing

Experience: 10+ years

Location: Chennai

\n
1. Develop & Execute Performance Marketing Strategies : Lead paid digital campaigns (PPC, SEM, social ads, email) to drive measurable results (ROI, CPA, CPL).
\n
2. Campaign Management & Optimization : Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
\n
3. Budget & Resource Management : Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
\n
4. Brand Strategy Development : Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
\n
5. Brand Identity & Consistency : Ensure brand guidelines are adhered to and maintain consistent messaging and visual identity across all touchpoints.
\n
6. Data-Driven Insights : Analyze campaign data and market trends to inform both performance marketing and brand strategy, providing actionable insights for continuous improvement.
\n
7. Cross-Functional Collaboration : Work closely with product, sales, and creative teams to align performance and brand marketing efforts with overall business objectives.
\n
8. Creative Leadership : Lead the development of compelling creative content for both performance and brand campaigns, ensuring it resonates with target audiences.
\n
9. Team Leadership & Mentorship : Guide and mentor junior marketing team members, fostering a collaborative and high-performing environment.
\n
10. Market & Competitor Analysis : Monitor competitive landscape and customer insights to ensure that both performance and brand marketing strategies remain relevant and innovative.
\n