B2B Marketing Lead

Role:B2B Marketing Lead

Location: Bangalore

Experience: 2 - 5 years

Key Responsibilities

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• Develop and execute B2B marketing strategies focused on lead generation, pipeline growth, and brand awareness.
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• Create and manage multi-channel campaigns (LinkedIn, email, SEO, paid search, webinars, etc.).
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• Collaborate with sales to align messaging, target segments, and drive qualified leads.
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• Own the creation of marketing content such as whitepapers, case studies, blog posts, and email nurtures.
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• Manage marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce) to track lead lifecycle and campaign performance.
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• Conduct market research and competitor analysis to refine positioning and value propositions.
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• Optimize website and landing pages for lead capture and SEO.
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• Track and report on key performance metrics (MQLs, CPL, CTR, CAC, etc.).
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