Key Account Management

About client:

One of the leading Beverage Manufacturing company.

Experience:

Minimum 3-6 Years Experience.

Qualification:

MBA Must.

Key Responsibilities:

1.Account Management & Business Development

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• Manage and nurture relationships with key institutional clients across PAN India, ensuring high customer satisfaction.
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• Develop new business opportunities by identifying potential institutional clients (hotels, hospitals, corporates, educational institutions).
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• Conduct negotiations for contracts, pricing, and service level agreements (SLAs) with institutional buyers.
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• Drive business growth by introducing new product lines and ensuring existing product penetration in accounts.
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2.Sales Strategy & Execution

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• Create and implement tailored sales strategies for the institutional channel, aligned with overall business objectives.
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• Achieve monthly, quarterly, and annual sales targets for institutional accounts.
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• Track and monitor key sales metrics such as sales volume, revenue, and profitability to ensure targets are met.
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• Collaborate with internal teams (marketing, supply chain, finance) to ensure smooth order processing, timely delivery, and alignment on promotional strategies.
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3.Customer Relationship Management

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• Build and maintain strong relationships with key decision-makers within institutional accounts.
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• Conduct regular meetings and reviews with clients to address issues, evaluate performance, and identify future growth opportunities.
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• Ensure products receive prominent shelf placement and are well represented within client locations.
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4.Promotions, Merchandising & Brand Visibility

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• Develop and execute in-store and on-premises visibility plans, ensuring effective placement of products in client locations.
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• Work with marketing teams to develop promotional strategies and customized offers for key accounts.
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• Ensure institutional partners are equipped with the necessary marketing materials, promotions, and merchandising to drive product awareness.
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5.Market Insights & Reporting

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• Provide regular updates and reports to senior management on sales performance, client feedback, and market dynamics.
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• Analyse market trends, competitor activities, and consumer behaviour to recommend adjustments in strategy.
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• Maintain a detailed database of all institutional clients, including business activities, commercial details, and client profiles.
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