MYK Laticrete- Area sales manager

Key Responsibilities:

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1. Team Leadership & Motivation: \n
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   • Lead, motivate, and drive the frontline sales executive team to achieve and exceed revenue targets across assigned territories, segmented by product lines and market segments.
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2. Revenue & Collection Management: \n
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   • Ensure timely payment collection adhering strictly to the MYKL credit policy to maintain healthy cash flows.
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3. New Channel Development: \n
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   • Identify, evaluate, and appoint high-potential new outlets and channel partners in existing and emerging towns to expand market presence.
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4. Existing Channel Management: \n
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   • Strengthen relationships with primary and secondary channel partners through effective retention strategies and growth initiatives.
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   • Support partners in achieving their sales targets and overall business development.
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5. Market Penetration: \n
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   • Strategically penetrate new towns and increase numeric and weighted reach in line with MYKL guidelines.
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6. Influencer & Loyalty Program Management: \n
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   • Monitor, analyze, and enhance the effectiveness of loyalty programs and promotional schemes targeted at channel influencers.
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7. Product & Market Expansion: \n
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   • Promote full product range sales and support new product launches to maximize market penetration.
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8. Market Insight & Competition Analysis: \n
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   • Conduct thorough competition analysis and product benchmarking to provide actionable market insights and bolster stakeholder confidence.
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9. Market Working Standards: \n
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   • Ensure field operations comply with DRCP (Dealer Retail Coverage Plan) and maintain frequency norms for optimal market coverage.
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10. Scheme Management: \n
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    • Plan, implement, and drive monthly, quarterly, and annual promotional schemes to meet and exceed business objectives.
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11. Lead Management System (LMS): \n
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    • Review and analyze the LMS weekly to optimize lead conversion and increase sales productivity.
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12. Vacant Territory Performance: \n
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    • Oversee and ensure that vacant territories perform efficiently to meet budgeted targets.
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13. ROI Evaluation: \n
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    • Assess and ensure return on investment (ROI) for channel partners to maintain profitable and sustainable partnerships.
      
      \n 2948 ASM Surat:
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