Senior WordPress VIP Developer
We are seeking a seasoned, Senior WordPress VIP Developer whose core expertise lies in WordPress (VIP Go platform) to develop, maintain, and optimize the Gainwell corporate website. As a secondary responsibility, this role will also build and manage high-converting landing pages on HubSpot CMS to support paid campaigns across LinkedIn, Demandbase, Influ2, and other channels.You will be the technical backbone of our web presence - collaborating with marketing, design, campaign, and MarTech teams to deliver a fast, secure, accessible, and conversion-optimized web experience. As a senior contributor, you will also bring strategic thinking, mentorship, and architectural leadership to the team
This role is strictly involved in business analysis, requirements documentation, and healthcare reference data support activities and does not involve direct access to Protected Health Information (PHI), Personally Identifiable Information (PII), or any secured or confidential client data. The work is limited to analysis of healthcare claims, reference code sets, and system configurations using governed datasets and does not include handling or processing of sensitive health or personal information
Your role in our mission:
Core: Website Development & Maintenance (WordPress VIP)
Own end-to-end development, maintenance, and enhancement of the corporate website on the WordPress VIP platform
Architect and build custom Gutenberg blocks, themes, and plugins aligned with VIP code standards
Manage VIP CLI deployments, Git-based workflows, and code reviews
Ensure security, uptime, performance, and compliance with WordPress VIP best practices
Troubleshoot production issues and coordinate with WordPress VIP support
Provide architectural guidance for scalability and long-term platform health
Lead website migrations, redesigns, and platform upgrades as needed
Continuously optimize site speed, Core Web Vitals, and SEO health
Secondary: Landing Page Development (HubSpot CMS)
Build conversion-optimized landing pages on HubSpot CMS for paid campaigns (LinkedIn, Demandbase, Influ2)
Develop custom HubSpot templates and modules using HubL
Leverage HubDB for dynamic content where required
Implement A/B testing, smart content, and form integrations
Ensure seamless integration with HubSpot workflows, and tracking pixels
Performance, SEO & Analytics
Optimize Core Web Vitals (LCP, FID, CLS) across the website and landing pages
Implement technical SEO best practices (schema, sitemaps, canonical tags, meta)
Configure and maintain Google Analytics 4, Google Tag Manager, Search Console
Set up UTM tracking, conversion tracking, and marketing pixels (LinkedIn Insight Tag, Demandbase tag, Meta Pixel)
Frontend Development & UX (Nice to have)
Translate Figma / Adobe XD designs into pixel-perfect, responsive code
Ensure WCAG 2.1 accessibility compliance
Deliver cross-browser and mobile-first experiences
Enforce adherence to Gainwell brand guidelines
Collaboration, Leadership & Process
Partner with Design, Campaign Managers, MarTech, and SEO teams
Support marketing team with rapid landing page turnarounds (24-48 hours) for paid campaigns
Mentor junior developers and establish best practices across the team
Document code, workflows, and deployment processes
Maintain staging production discipline and version control (Git)
Drive process improvements and technology roadmap recommendations
What we're looking for:
Core Expertise - WordPress VIP (Must-Have)
10+ years of professional web development experience with strong focus on WordPress
5+ years of hands-on experience with WordPress VIP Go platform (not just WordPress.org / .com)
Expert-level proficiency in PHP 8.x and modern WordPress architecture
Deep experience with Gutenberg block development (React-based custom blocks)
Proven track record of building custom WordPress themes, plugins, and REST APIs
Strong understanding of VIP code review standards, security, and performance guidelines
Experience with VIP CLI, VIP Dashboard, VIP Cache, and Elasticsearch integration
Demonstrable history of WordPress migrations, redesigns, or platform upgrades
Secondary Expertise - HubSpot CMS (Must-Have)
2+ years of experience with HubSpot CMS, including HubL and custom module development
Working knowledge of HubDB, HubSpot templates, and form integrations
Experience building landing pages for paid campaigns
General Technical Skills
Proficiency in JavaScript (ES6+), React, HTML5, CSS3, SCSS
Solid understanding of Core Web Vitals optimization and technical SEO
Proficiency with Git, GitHub/Bitbucket, and CI/CD workflows
Familiarity with Google Analytics 4, Google Tag Manager, and marketing pixels
Strong understanding of WCAG 2.1 accessibility standards
Proven ability to mentor developers and lead technical initiatives
Excellent problem-solving skills, communication, and attention to detail
Preferred Qualifications
Experience in B2B enterprise marketing websites (healthcare, government, or technology sectors preferred)
Understanding of UI/UX principles for conversion optimization
Experience with AWS, Cloudflare, or CDN configurations
Contributions to the WordPress open-source community (plugins, core, meetups)
What you should expect in this role:
- Remote work environment
- Shift time - 2pm -11pm IST
