Campaign Development Manager

Portfolio Ownership & Channel Execution

· Act as the primary SEM and SEO subject matter expert for assigned portfolios.

· Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.

· Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).

· Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.

· Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.

· Support Marketo email campaign execution for lead nurturing programs.

· Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.

· Ensure alignment with messaging, targeting, and brand and compliance guidelines.

· Monitor performance and proactively recommend enhancements to improve traffic, rankings, conversions, and lead quality.

· Collaborate with analytics, sales, and marketing teams to improve funnel efficiency and lead quality.

Analytics, Optimization & Reporting

· Monitor SEM and SEO performance on an ongoing basis and implement data-driven optimizations.

· Track KPIs including:

o Paid: impressions, CTR, CPC, CPL, conversions, ROAS

o Organic: keyword rankings, organic traffic, engagement metrics

· Prepare performance reports with insights and recommendations to guide campaign improvements.

· Use data to continuously refine campaign performance and identify opportunities for scaling and efficiency improvements across paid and organic channels.

Collaboration & Stakeholder Management

· Partner with cross-functional teams, including portfolio marketing, campaign management, analytics, and sales.

· Collaborate with Campaign Managers to support effective campaign execution, while contributing towards channel-level strategy and performance optimization.

· Support coordination with external agencies or vendors as needed.

· Contribute to process improvements, documentation, and knowledge sharing within the digital marketing team.

Required Skills & Qualifications

· Minimum 7 years of experience in digital marketing, with a strong focus on SEM and SEO.

· Bachelor’s degree in Pharmaceutical Sciences, Business, Marketing, or a related field; a master's degree in marketing, Business Administration (MBA), or a related discipline is preferred. · Proven experience in SEM / paid search marketing (Google Ads, Bing Ads).

· Strong working knowledge of SEO principles, including keyword strategy, on-page optimization, and content alignment.

· Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or equivalent).

· Strong knowledge of analytics platforms like GA4 or Adobe Analytics.

· Ability to manage and optimize campaigns across multiple portfolios simultaneously.

· Strong analytical mindset with the ability to translate data into actionable insights and recommendations.

· High attention to detail and strong operational rigor.

· Strong communication skills, with the ability to effectively engage both technical and non-technical stakeholders.

Preferred Attributes

· Ability to balance execution excellence with strategic input.

· Proactive mindset with interest in expanding across digital marketing channels and capabilities.

· Collaborative, adaptable, and comfortable working in a fast-paced environment.

Supervisory Responsibilities

None, this is an individual contributor role.