Campaign Manager

Role Details:

As a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. The individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

Role Description

A. Customer Engagement:

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• Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
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• Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
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• Improve conversion funnel continuously by driving optimization of digital journey.
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• Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
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• Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
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B. Product Enhancement

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• Be the voice- of customer in shaping the new set of features/products that the bank should launch
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• Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
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• Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
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• Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
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• Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
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EDUCATION

Essential requirement: Graduate or postgraduate degree from a reputed institution.

WORK EXPERIENCE

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• Essential requirement: 2-4 years of relevant experience in campaign/CRM management for a digital business/app
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• Prior experience of executing D2C campaigns and content strategy
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• Prior working knowledge on SQL
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• Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
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• Experience with marketing tools like Firebase, Appsflyer is a plus
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• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
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