Freelance Senior Media Relations & Influencer Engagement Consultant

Buzzivo is a growth focused marketing and communications company that helps brands build visibility, credibility and measurable business impact. We combine strategic communications, digital PR, media relations, brand positioning and influencer engagement to create integrated campaigns that drive awareness, trust and growth.

Working across sectors including technology, healthcare, education, finance, real estate, sustainability and public affairs, we partner with organizations to shape compelling narratives, secure meaningful media visibility and build lasting stakeholder relationships. (buzzivo.co)

We are seeking a senior Media Relations & Influencer Engagement Consultant with deep expertise in the Indian communications ecosystem. The ideal candidate will possess strong editorial judgment, extensive media intelligence and well-established relationships across national, regional and digital media.

This role requires a communications professional who understands India's diverse linguistic and cultural landscape and can seamlessly integrate traditional media outreach with influencer engagement to build brand reputation and thought leadership.

%CF; Lead strategic media relations initiatives across India, including national, regional and vernacular media.

%CF; Develop and execute integrated media and influencer engagement strategies aligned with client objectives.

%CF; Secure high-impact coverage across Tier 1 newspapers, business publications, television, digital media and industry platforms.

%CF; Build and leverage trusted relationships with senior journalists, editors, bureau chiefs, television producers, podcast hosts and opinion writers.

%CF; Identify and engage relevant influencers, creators, subject matter experts and digital opinion leaders across North, South, East, West and North-East India, based on campaign objectives.

%CF; Develop regional outreach strategies that leverage local-language media and hyperlocal influencers alongside national campaigns.

%CF; Advise clients on thought leadership, executive profiling, interviews, op-eds, feature stories, podcasts and long-form editorial content.

%CF; Monitor media trends and provide market intelligence, editorial insights and stakeholder mapping.

%CF; Support reputation management, crisis communications and issue-based media engagement when required.

%CF; Collaborate with internal strategy, content and digital teams to deliver integrated communication campaigns.

%CF; Minimum 6+ years of experience in Public Relations, Media Relations, Corporate Communications or Strategic Communications.

%CF; Strong understanding of India's media, business, policy and editorial landscape.

%CF; Well-established relationships with senior journalists, editors, television producers, digital editors, podcast hosts and business media across India.

%CF; Extensive network across national, regional and vernacular media in North, South, East, West and North-East India.

%CF; Demonstrated experience working with influencers, content creators, digital opinion leaders and regional creators across multiple industries.

%CF; Proven track record of securing placements in Tier 1 national publications, regional newspapers, television channels, digital platforms, podcasts and industry publications.

%CF; Excellent understanding of influencer identification, outreach, relationship management and campaign execution.

%CF; Strong storytelling, editorial judgment and strategic communication skills.

%CF; Ability to independently manage media outreach, stakeholder engagement and integrated communication campaigns.

%CF; Excellent written and verbal communication skills.

%CF; High levels of professionalism, credibility, discretion and relationship management.

%CF; Experience working with agencies, consulting firms or integrated marketing and communications organizations.

%CF; Exposure to sectors such as technology, AI, healthcare, sustainability, public policy, finance, education, manufacturing, real estate or consumer brands.

%CF; Experience managing campaigns that combine earned media, digital PR, executive thought leadership and influencer marketing.

%CF; Familiarity with media monitoring, influencer discovery and social listening tools.

%CF; Ability to collaborate with cross-functional marketing, content and performance teams to deliver measurable communication outcomes.