EDM Specialist

AI\-Driven Growth Marketing Specialist<\/span><\/b>
<\/p>

Rapyder Cloud Solutions | Bangalore | 2-5 years<\/span>
<\/p>

Role Overview<\/span><\/b>
<\/p>

Own and scale growth across email, digital, events, and new initiatives using AI. This role goes beyond campaigns-it's about building intelligent systems that drive pipeline and revenue.<\/span>
<\/p>

What You'll Do<\/span><\/b>
<\/p>

<\/span><\/span><\/span><\/span>Design AI\-powered EDM and lifecycle journeys (drip, nurture, re\-engagement)<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Leverage Zoho Campaigns + CRM for automation and personalization<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Run A\/B and multi\-variant testing for continuous optimization<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Segment audiences using behavioral, firmographic, and engagement data<\/span>
<\/p>

Growth Expansion (Events, Digital, New Initiatives)<\/span><\/b>
<\/p>

<\/span><\/span><\/span><\/span>Plan and execute event\-led growth (webinars, roundtables, field events)<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Create integrated journeys: pre\-event during post\-event nurturing<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Drive digital campaigns across paid, organic, and inbound channels<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Experiment with new growth levers (AI tools, outbound automation, GTM experiments)<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Collaborate with SDR\/ABM teams for pipeline acceleration<\/span>
<\/p>

Performance & Metrics<\/span><\/b>
<\/p>

<\/span><\/span><\/span><\/span>Own metrics: Open Rate, CTR, Conversion, Pipeline Contribution<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Use AI tools for insights, forecasting, and optimization<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Translate data into clear, actionable growth strategies<\/span>
<\/p>

What You Bring<\/span><\/b>
<\/p>

<\/span><\/span><\/span><\/span>2-5 years in B2B marketing (EDM \/ Digital \/ Growth)<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Hands\-on with Zoho Campaigns; Mailchimp\/HubSpot is a plus<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Strong understanding of automation, segmentation, and testing<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Exposure to AI tools for marketing workflows and content<\/span>
<\/p>

Success Metrics (First 90 Days)<\/span><\/b>
<\/p>

<\/span><\/span><\/span><\/span>Launch of AI\-driven journeys and campaigns<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Improvement in engagement and conversion metrics<\/span>
<\/p>

<\/span><\/span><\/span><\/span>Contribution to qualified pipeline and revenue<\/span>
<\/p>

<\/span>
<\/p>

Work at the intersection of Cloud and Generative AI and build growth engines that scale.<\/span>
<\/p>\n