Social Media Content Creator

Company Description The Red Fox Makeup Academy is a professional training institute focused on developing skilled makeup and beauty artists. Based in New Delhi, the academy offers a range of courses that blend practical, hands-on instruction with industry-relevant knowledge. It emphasizes creativity, technique, and professionalism, preparing learners for careers in makeup, beauty, and related fields. The academy also engages with digital platforms to showcase student work, trends, and educational content, creating a dynamic environment for both learning and brand-building.

Role Description The Social Media Content Creator will manage and grow The Red Fox Makeup Academy's presence across platforms such as Instagram, YouTube, and emerging channels. This full-time, on-site role in New Delhi involves planning and producing engaging photo, video, and written content that highlights courses, student work, events, and brand updates. Daily tasks include filming and editing short-form videos and reels, capturing behind-the-scenes content, writing captions and posts, and scheduling and publishing content. The role also includes monitoring engagement, responding to comments and messages, collaborating with trainers and students for content ideas, and aligning posts with marketing campaigns and brand guidelines. The Social Media Content Creator will track performance metrics, suggest improvements, and stay current with trends in beauty, makeup, and social media.

Qualifications

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• Candidates should possess skills in social media content creation, including photography, videography, and basic video editing.
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• Candidates should possess strong writing skills for captions, posts, and short-form storytelling tailored to digital platforms.
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• Candidates should possess an understanding of social media strategy, audience engagement, and analytics for platforms like Instagram, Facebook, and YouTube.
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• Candidates should possess creativity and visual design sensibilities relevant to makeup, beauty, and lifestyle content.
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• Candidates should possess the ability to collaborate with trainers, students, and staff, and communicate clearly in English and Hindi.
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• Candidates should possess strong organizational skills, including time management and the ability to handle multiple content projects.
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• Experience in beauty, makeup, fashion, or a related creative field, and familiarity with current trends in these areas, is beneficial.
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