Outbound Growth Specialist - Cold Email, Lead Generation & Automation

Role: Outbound Growth Specialist - Cold Email, Lead Generation & Automation

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Location: Hyderabad, In-office

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Type: Full-time, Paid

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Salary Range: ₹30,000 – ₹60,000 per month

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Experience: 6 months to 4 years

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About StepsAI

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StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.

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Our agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, and increase conversions.

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We are not looking for someone who only “runs campaigns.” We are looking for someone who can help build a serious revenue engine from the ground up.

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The Role

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We are hiring an Outbound Growth Specialist to own cold email, outbound systems, lead generation, data enrichment, automation, campaign experimentation, and pipeline creation end to end.

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This person should be able to think like a marketer, build like an operator, write like a salesperson, and experiment like a growth hacker.

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Your job is simple:

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Build a repeatable outbound machine that can help StepsAI grow exponentially.

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You will own the full cold email system — from finding the right customers, building lead lists, enriching data, writing campaigns, setting up tools, testing offers, improving deliverability, analyzing performance, and creating meetings that convert into revenue.

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What You Will Own

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1. Lead Generation Engine

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You will build and manage high-quality lead lists across our target markets.

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You should be comfortable using platforms such as:

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• Apollo
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• Clay
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• Instantly
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• Smartlead
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• Lemlist
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• LinkedIn Sales Navigator
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• BuiltWith
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• StoreLeads
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• Crunchbase
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• Similarweb
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• Google Maps
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• PhantomBuster
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• Dropcontact
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• Hunter
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• Clearbit
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• Prospeo
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• ContactOut
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• Other tools needed to find, enrich, verify, and segment leads
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You should know how to identify the right ICP, company signals, buyer personas, and timing triggers.

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Example target accounts include:

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• Shopify and e-commerce brands
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• DTC businesses
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• SaaS companies
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• Healthcare clinics
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• Real estate businesses
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• Service businesses
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• Companies with high support volume
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• Companies losing revenue because of slow customer response
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2. Cold Email Campaigns

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You will create, launch, and optimize cold email campaigns end to end.

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This includes:

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• Writing subject lines
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• Writing preview text
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• Writing first emails
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• Writing follow-up sequences
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• Personalizing based on industry, role, website, product, or pain point
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• Testing different hooks, offers, CTAs, and messaging angles
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• Making sure every email sells one clear idea
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• Creating campaigns that feel relevant, sharp, and human
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You should understand that cold email is not just sending messages. It is a 1:1 opportunity to reach the right customer with the right insight, right offer, and right timing.

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3. Outbound Infrastructure & Deliverability

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You will own the technical and operational setup of outbound.

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This includes:

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• Domain setup
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• Inbox setup
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• SPF, DKIM, and DMARC configuration
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• Email warmup
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• Sender rotation
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• Campaign limits
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• Bounce control
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• Spam prevention
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• Inbox health monitoring
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• Deliverability debugging
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• Cleaning and verifying lead lists
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• Managing unsubscribe and suppression lists
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You should know how to make outbound scalable without damaging domain reputation.

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4. Experimentation & Growth Loops

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We want someone who can move fast and learn fast.

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You will constantly test:

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• ICPs
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• Industries
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• Personas
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• Offers
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• Subject lines
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• Email angles
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• Follow-up sequences
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• Landing pages
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• CTAs
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• Case study formats
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• Demo booking flows
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• Timing triggers
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• Social proof
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• Pain-point messaging
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You should be able to run structured experiments, track results, and double down on what works.

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This role is not for someone who waits for instructions. You should be able to say:

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“I tested 5 angles, 3 ICPs, and 4 subject lines. Here is what is working. Now I am scaling this.”

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5. Sales Pipeline Creation

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Your output will be measured by real business outcomes.

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You will be responsible for:

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• Qualified replies
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• Booked meetings
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• Demo requests
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• Pipeline generated
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• Reply-to-meeting conversion
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• Meeting-to-opportunity conversion
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• Learning velocity
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• Campaign performance
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• Revenue influence
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We want someone who understands that the goal is not open rates. The goal is revenue.

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6. Messaging & Positioning

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You will help sharpen how we communicate StepsAI’s value.

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You should be able to convert complex AI capabilities into simple, powerful business messages.

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Examples:

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• “Most chatbots reply. StepsAI gets work done.”
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• “Turn your website into a 24/7 AI sales and support agent.”
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• “Capture leads, answer questions, recommend products, and automate customer workflows instantly.”
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• “Your customers should not wait 24 hours for an answer. Your AI agent can answer in 5 seconds.”
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You should be able to create messaging that makes customers feel the pain clearly and understand the value instantly.

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What We Are Looking For

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We are looking for someone who is:

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• Extremely hungry
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• Self-driven
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• A fast learner
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• Strong with tools and automation
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• Strong with cold email
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• Comfortable with data
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• Good at writing sharp copy
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• Good at experimentation
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• Comfortable owning targets
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• Not afraid of rejection
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• Not dependent on hand-holding
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• Curious about AI, agents, automation, and GTM systems
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• Capable of building from zero to one and then scaling from one to ten
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Must-Have Skills

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• Experience with cold email campaigns
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• Experience with lead generation platforms
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• Experience with email automation tools
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• Understanding of B2B outbound
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• Ability to write clear and persuasive email copy
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• Ability to research companies and personalize outreach
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• Understanding of deliverability basics
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• Ability to track and improve campaign performance
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• Strong ownership mindset
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• Ability to work independently
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Good to Have

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• Experience with Apollo, Clay, Instantly, Smartlead, or similar tools
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• Experience selling SaaS, AI products, e-commerce tools, or marketing technology
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• Experience with LinkedIn outbound
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• Experience with scraping, enrichment, and automation workflows
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• Experience with CRM tools
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• Experience with Zapier, Make, Airtable, Google Sheets, Notion, or HubSpot
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• Experience building outbound systems from scratch
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• Basic understanding of AI agents, chatbots, Shopify, and customer support automation
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Example Projects You May Work On

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• Build a list of 10,000 Shopify brands with high support or conversion pain
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• Create outbound campaigns for fashion, beauty, electronics, healthcare, and SaaS companies
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• Build Clay workflows to enrich leads with website data, tech stack, recent hiring, traffic, and buyer signals
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• Create personalized first lines at scale
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• Test 10 cold email angles in 2 weeks
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• Improve reply rates and meeting booking rates
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• Create an outbound dashboard showing campaign performance
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• Build a repeatable playbook for scaling outbound
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• Work with founders to refine offers and messaging
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• Turn successful campaigns into repeatable GTM systems
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What Success Looks Like

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• You understand StepsAI, our ICPs, and our product deeply
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• You build high-quality lead lists
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• You launch multiple cold email campaigns
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• You set up tracking and reporting
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• You identify early winning angles
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• You create repeatable outbound workflows
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• You improve reply and meeting booking rates
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• You build multiple ICP-specific campaigns
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• You generate consistent qualified meetings
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• You own a scalable outbound engine
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• You generate serious pipeline
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• You know which ICPs, offers, and messages work
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• You help StepsAI move closer to millions in sales
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Who Should Not Apply

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Please do not apply if:

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• You need constant hand-holding
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• You only know theory and have not executed campaigns
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• You care only about open rates and not revenue
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• You are not comfortable experimenting fast
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• You cannot write clearly
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• You are not willing to learn new tools
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• You wait for instructions instead of taking ownership
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• You are not comfortable being measured by outcomes
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Why Join StepsAI?

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Because this is not a small execution role.

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This is a chance to help build the GTM machine of an AI company from the ground up.

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You will work directly with the founders, experiment fast, use modern GTM tools, learn AI-driven sales systems, and help create a revenue engine that can scale globally.

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If you want ownership, speed, learning, and the chance to build something meaningful, this role is for you.

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