Job Description Customer Service Associate (CSA)

Brand: Reliance Yousta

Location: Ludhiana

Department: Retail Store Operations

Role Type: Full-time / On-floor Executive

Position Overview

The Customer Service Associate (CSA) at Reliance Yousta Ludhiana is responsible for delivering an exceptional in-store customer experience, supporting sales targets, maintaining visual merchandising standards, and ensuring smooth store operations. The role requires strong communication, customer orientation, and the ability to work in a fast-paced fashion retail environment.

Key Responsibilities

1. Customer Service & Sales

• Greet customers and assist them with product selection based on needs and preferences.
• Provide product knowledge, styling advice, and size recommendations.
• Convert walk-ins to sales and support in achieving daily/weekly store targets.
• Ensure a positive and engaging customer experience throughout the store journey.

2. Store Operations

• Maintain cleanliness and hygiene across assigned sections.
• Assist in handling trials, replenishment, price tagging, and stock counting.
• Ensure fitting room protocols and customer flow management.

3. Visual Merchandising

• Support in executing VM guidelines as per brand standards.
• Keep shelves and displays neat, organized, and fully stocked.
• Participate in new arrivals setup and seasonal changeovers.

4. Cashiering (if assigned)

• Assist at billing counter during rush hours.
• Handle cash, card, UPI transactions accurately (training provided).
• Maintain billing area hygiene and documentation.

5. Inventory Management

• Participate in GRN activities, stock audits, and shrinkage control.
• Report low stock, damages, and fast-moving items to store leadership.

Skills & Competencies

• Strong communication (Hindi, Punjabi, basic English preferable)
• Customer-centric approach
• Positive attitude & teamwork
• Basic computer/billing skills
• Ability to multitask and handle rush hours
• Interest in youth fashion & trends (preferred)

Qualifications

• Minimum education: 10+2 / Graduate (preferred)
• Experience: 02 years in retail, fashion, or customer service (freshers welcome)

Work Environment & Shift

• Store-based role
• Rotational shifts, including weekends & holidays
• Uniform & grooming standards as per brand policy

Salary & Benefits (typical for retail customizable)

• Competitive salary + incentives
• PF/ESI (as per policy)
• Staff discounts
• Training & growth opportunities