Posted 15 July, 2026
Social Media Manager, Marketing, PV IN
Amazon
IN, MH, Mumbai
Full Time
Reference: 71_654240_1da4587d-b783-4eca-ae86-110e1343bb0a
Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.
We are looking for a creative, customer-obsessed Social Media Manager to drive campaign-led social marketing for Prime Video India's content slate. In this individual contributor role, you will be responsible for conceptualizing and executing social media campaigns that bring new titles - across both Local Originals and Global Originals - to life for Indian audiences. You will work at the intersection of content, culture, and community to ensure every title launch creates maximum awareness, conversation, and excitement among fans and potential viewers.
Key job responsibilities
Title Launch Campaigns: Own end-to-end social media campaign strategy and execution for new title launches across Local Originals (LO) and Global Originals (GO), from announcement to post-launch engagement
Creative Conceptualization: Develop thumb-stopping, platform-native creative concepts and content ideas that generate buzz, drive conversation, and build anticipation for upcoming titles
Content Calendar Management: Build and manage a robust content calendar aligned to the title release slate; plan phased campaign rollouts (teaser, trailer, launch, sustain) tailored to each title
Platform Strategy: Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms, optimizing formats and storytelling for each
Cross-Functional Collaboration Work closely with content marketing, PR, creative services, and talent teams to align on title positioning, key messaging, and asset creation
Agency Coordination: Brief and manage creative and social agencies on campaign deliverables; review output to ensure quality, timeliness, and brand consistency
Talent & Creator Partnerships: Collaborate with talent (cast, directors) and digital creators/influencers to amplify title launches through authentic social storytelling
Cultural Integration: Tap into cultural moments, trending conversations, and fan communities to make title campaigns locally relevant and shareable
Performance Analysis: Track, analyze, and report on campaign performance metrics; derive actionable insights to optimize future campaigns and build scalable playbooks
Community Engagement: Drive fan engagement and conversation around title launches; foster communities of superfans and leverage UGC to extend campaign reach
Competitive Intelligence: Monitor competitor title launch strategies on social media; identify opportunities to differentiate and outperform
Experimentation & Innovation: Test new formats, platform features, and engagement mechanics to continuously raise the bar on title campaign effectiveness
Global-Local Adaptation: Adapt global original campaign toolkits for the Indian market while ensuring cultural relevance and local audience appeal
We are looking for a creative, customer-obsessed Social Media Manager to drive campaign-led social marketing for Prime Video India's content slate. In this individual contributor role, you will be responsible for conceptualizing and executing social media campaigns that bring new titles - across both Local Originals and Global Originals - to life for Indian audiences. You will work at the intersection of content, culture, and community to ensure every title launch creates maximum awareness, conversation, and excitement among fans and potential viewers.
Key job responsibilities
Title Launch Campaigns: Own end-to-end social media campaign strategy and execution for new title launches across Local Originals (LO) and Global Originals (GO), from announcement to post-launch engagement
Creative Conceptualization: Develop thumb-stopping, platform-native creative concepts and content ideas that generate buzz, drive conversation, and build anticipation for upcoming titles
Content Calendar Management: Build and manage a robust content calendar aligned to the title release slate; plan phased campaign rollouts (teaser, trailer, launch, sustain) tailored to each title
Platform Strategy: Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms, optimizing formats and storytelling for each
Cross-Functional Collaboration Work closely with content marketing, PR, creative services, and talent teams to align on title positioning, key messaging, and asset creation
Agency Coordination: Brief and manage creative and social agencies on campaign deliverables; review output to ensure quality, timeliness, and brand consistency
Talent & Creator Partnerships: Collaborate with talent (cast, directors) and digital creators/influencers to amplify title launches through authentic social storytelling
Cultural Integration: Tap into cultural moments, trending conversations, and fan communities to make title campaigns locally relevant and shareable
Performance Analysis: Track, analyze, and report on campaign performance metrics; derive actionable insights to optimize future campaigns and build scalable playbooks
Community Engagement: Drive fan engagement and conversation around title launches; foster communities of superfans and leverage UGC to extend campaign reach
Competitive Intelligence: Monitor competitor title launch strategies on social media; identify opportunities to differentiate and outperform
Experimentation & Innovation: Test new formats, platform features, and engagement mechanics to continuously raise the bar on title campaign effectiveness
Global-Local Adaptation: Adapt global original campaign toolkits for the Indian market while ensuring cultural relevance and local audience appeal
