Business Executive

About the role:

As a Business Executive – Monetization, you will drive revenue by onboarding brands and executing advertising

campaigns across residential societies.

You will act as an extended marketing arm for brands, ensuring seamless execution of on-ground activities while

maintaining a strong customer-first approach.

This role combines:

%CF; Sales & client acquisition

%CF; Campaign planning & execution

%CF; On-ground activity management

%CF; Relationship management

Job Description:

1. Client Acquisition & Retention

%CF; Identify and onboard new brands/companies for advertising within societies.

%CF; Generate leads and build a strong sales pipeline.

%CF; Maintain strong relationships with existing clients.

%CF; Ensure client satisfaction and repeat business.

2. Campaign Planning & Execution

%CF; Understand client briefs and campaign objectives.

%CF; Plan society-level activations aligned with brand goals.

%CF; Ensure campaigns are executed as committed.

%CF; Monitor activity performance and ensure client expectations are met.

3. On-Ground Branding Execution

Gate Banner Deployment

%CF; Ensure timely deployment of gate banners.

%CF; Coordinate with vendors or manage in-house installation if required.

Lift Frame Deployment

%CF; Oversee lift frame installations.

%CF; Ensure posters are updated as per campaign timelines.

Door-to-Door Sampling

%CF; Execute D2D sampling activities.

%CF; Coordinate with vendors/promoters.

%CF; Take end-to-end ownership if external support is unavailable.

Complete Activity Oversight

%CF; Supervise all branding elements (banners, floor mats, standees, etc.).

%CF; Ensure flawless execution without gaps.

4. Permission Management

%CF; Secure required permissions from society management.

%CF; Obtain written confirmation (WhatsApp/email) from the Point of Contact (PoC).

%CF; Prevent last-minute operational challenges.

5. Market Development & Site Visits

%CF; On non-activity days, visit 5–6 unique societies.

%CF; Build relationships with society committees and management.

%CF; Identify new monetization opportunities.