Director of Business Development (OOH)

Job Description – Director – OOH Sales & Business Development

Location: Mumbai

Experience: 10+ Years

Department: Sales / Business Development

Industry Preference: Outdoor Advertising, Media Sales, Advertising Agencies, Brand Solutions

\n Role Overvie

w
\n We are looking for an experienced and highly driven professional to lead Out-of-Home (OOH) Sales and Business Developme nt. The ideal candidate will be responsible for generating revenue through outdoor media sales, building strong relationships with brands and agencies, identifying new business opportunities, and expanding the company’s presence in the OOH advertising marke

t.The candidate should have strong experience in selling outdoor advertising solutions and managing end-to-end client acquisition across direct brands and media agencie

s.
\n Key Responsibilit

iesSales & Revenue Generat

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• ionDrive revenue growth through OOH / Outdoor Media sa les by acquiring new clients and growing existing accoun
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• ts.Achieve monthly, quarterly, and annual sales targets through strategic business development initiativ
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• es.Sell outdoor advertising inventory including Billboards, Transit Media, Airport Media, Mall Media, Metro Advertising, Digital Outdoor Screens, and Brand Activati o
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• ns.Build a strong sales pipeline and convert opportunities into long-term business partnershi
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ps.
\n Business Develop

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• mentIdentify and onboard new clients, advertisers, and agency partners for outdoor media opportunit
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• ies.Develop new business opportunities through direct client outreach, networking, market mapping, and relationship build
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• ing.Explore opportunities for strategic partnerships to expand market presence and revenue stre
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• ams.Create customized media proposals aligned with client marketing and campaign objecti
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ves.
\n Client & Agency Relationship Manag

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• ementBuild strong relationships with brands, media agencies, and key marketing decision-ma
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• kers.Manage end-to-end sales cycle including prospecting, client meetings, pitching, negotiations, commercial discussions, and clos
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• ures.Maintain long-term relationships with existing clients for repeat business and upselling opportuni
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• ties.Act as a key point of contact for major client acco
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unts.
\n Market Intelligence & St

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• rategyTrack industry trends, competitor activities, market pricing, and emerging opportunities in the OOH advertising s
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• ector.Understand evolving consumer behavior and recommend innovative outdoor media solutions to cl
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• ients.Support sales strategy development based on market opportunities and category d
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emand.
\n Internal Collab

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• orationCoordinate with internal planning, operations, inventory, and execution teams for seamless campaign de
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• livery.Work closely with finance and client servicing teams to ensure smooth commercial and campaign exe
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cution.
\n Candidate

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• Profile10+ years of experience in OOH Sales / Outdoor Media Sales / Media Sales / Advertising Sales / Business Dev e
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• lopment.Strong network with brands, advertisers, and media a
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• gencies.Proven track record of revenue generation and successful deal c
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• losures.Strong understanding of outdoor advertising ecosystem and media planning envi
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• ronment.Excellent communication, negotiation, and presentation
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• skills.Ability to independently drive new business acquisition and client relationship man
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agement.
\n Preferred Industry B

ackgroundCandidates from Outdoor Media Companies, Media Owners, Advertising Agencies, Media Sales Organizations, DOOH Platforms, Transit Media Companies, Airport Advertising, Mall Media

Networks.

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• Key Skill
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• sOOH SalesOutdoor M
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• edia SalesBusiness D
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• evelopmentM
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• edia SalesClient A
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• cquisitionRevenue
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• GenerationBrand Pa
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• rtnershipsAgency Relationship
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• ManagementAdverti
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• sing SalesDeal Closure & N
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• egotiationDOOH (Digital Ou
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• t-of-Home)Strategic Sale
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s Planning
\n Interested candidates can share their CV at pratiksha.sharma @dentsu.com along with the followi

ng details:• Total Years of

Experience• Curr

ent Company• No

tice Period•

Current CTC• Salary E

xpectations• Open to work