Lead Assistant Manager

Role- Salesforce Marketing Cloud Next(Advanced) with Agentforce

PFB JD

Key Responsibilities

• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization
• Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions
• Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools
• Lead and mentor a team of 1-2 developers and consultants
• Design and implement customer segmentation strategies and targeted marketing campaigns
• Ensure best practices in solution design, data management, and system integration
• Provide technical leadership across Salesforce Einstein and Agentforce capabilities

Must-Have Skills & Experience

• 5-8 years of industry experience with strong hands-on expertise in Salesforce Marketing technologies
• Certified in Salesforce Marketing Cloud and Data Cloud (Data 360)
• Proven experience in a client-facing role working with multiple stakeholders
• Demonstrated leadership experience managing a team of at least 2 members
• Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Next or Advanced)
• Strong expertise in Salesforce Einstein and Salesforce Agent force
• Solid understanding of marketing domain, preferably in a B2B environment
• Experience in customer segmentation and campaign design
• Experience with Automation Builder, Contact Builder, Data Views
• Experience with Salesforce Data Cloud (Data 360)
• Strong data modeling skills and proficiency in SQL

Nice-to-Have Skills

• Experience with Marketing Cloud Personalization, Pages, and Email personalization, Journey Builder, SSJS and Amp script

Graduate in Computer Science, Data Science, or related field. 7+ years of experience in data engineering or a related field.

Experience with Marketing Cloud Personalization, Pages, and Email personalization, Journey Builder, SSJS and Amp script