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Posted 16 July, 2026

Vice President of Marketing IT Services, US Market & AI Solutions

Base8
Hyderabad,Telangana,India,500081 Full Time
Reference: 135_761647_351
Position: Vice President (VP) of Marketing IT Services & AI SolutionsLocation:Hyderabad (Hybrid)- Preferred candidates from Hyderabad or south regionShift:Night (PST)
Job SummaryResults-driven Vice President of Marketing with extensive experience leading global marketing strategies for IT services and AI-powered technology companies serving international clients across North America, US & Canada region. Proven expertise in driving brand growth, demand generation, digital transformation, AI-powered marketing, account-based marketing (ABM), and revenue acceleration. Skilled at building high-performing teams, aligning marketing with sales, and delivering measurable business outcomes.
Key Responsibilities
  • Developed and executed global marketing strategies to drive business growth for IT services, software development, cloud, cybersecurity, and AI solutions.
  • Led end-to-end demand generation campaigns targeting enterprise and mid-market international clients.
  • Built and managed AI-driven marketing initiatives using predictive analytics, marketing automation, customer segmentation, and personalized campaigns.
  • Collaborated with sales leadership to generate qualified leads, improve conversion rates, and support global revenue targets.
  • Established Account-Based Marketing (ABM) programs focused on key enterprise accounts.
  • Directed digital marketing across SEO, SEM, PPC, social media, content marketing, webinars, email marketing, and partner marketing.
  • Managed product marketing for AI solutions, SaaS platforms, and technology services, including go-to-market (GTM) strategy and product launches.
  • Oversaw branding, corporate communications, public relations, analyst relations, and thought leadership initiatives.
  • Utilized CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, and Zoho CRM to optimize customer acquisition and lifecycle marketing.
  • Leveraged AI tools including ChatGPT, Microsoft Copilot, Gemini, and AI analytics platforms to improve content creation, campaign optimization, customer engagement, and marketing efficiency.
  • Analyzed marketing KPIs, campaign ROI, customer acquisition costs (CAC), customer lifetime value (CLV), and pipeline performance to optimize investments.
  • Built strategic partnerships with technology vendors, channel partners, and industry associations to expand market reach.
  • Managed multi-million-dollar marketing budgets while improving ROI and operational efficiency.
  • Led, mentored, and developed cross-functional global marketing teams.

Key Achievements
  • Increased qualified lead generation by over 60% through AI-powered digital marketing and automation strategies.
  • Improved marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion by 35% using data-driven lead nurturing.
  • Expanded international market presence across North America, Europe, and APAC through targeted GTM initiatives.
  • Reduced customer acquisition costs by 25% while increasing marketing ROI through AI-driven campaign optimization.
  • Successfully launched multiple AI-enabled IT solutions, resulting in significant pipeline growth and enterprise customer acquisition.
  • Increased website traffic and organic search visibility through SEO, content marketing, and thought leadership programs.
  • Implemented marketing automation that improved campaign execution speed and customer engagement.

Education
  • Masters degree in marketing, Business Administration, Information Technology, Computer Science, or related field.
  • Master's degree (MBA with specialization in Marketing, International Business, or Strategy) preferred.
  • Professional certifications in Digital Marketing, AI, Cloud Technologies, or Product Marketing are an added advantage.

Experience
  • 15+ years of progressive experience in B2B marketing, with at least 58 years in a senior leadership or executive marketing role.
  • Proven experience in marketing IT services, software development, SaaS, cloud, cybersecurity, digital transformation, or AI solutions.
  • Demonstrated success in developing and executing global marketing strategies for international markets, including North America, Europe, APAC, and the Middle East.
  • Strong track record of driving demand generation, pipeline growth, revenue acceleration, and brand expansion.
  • Experience working closely with executive leadership, sales, product management, customer success, and technology teams.
  • Hands-on experience leading global marketing teams and managing multi-million-dollar marketing budgets.

Technical & Professional Skills
  • Expertise in B2B marketing, demand generation, account-based marketing (ABM), digital marketing, and go-to-market (GTM) strategy.
  • Strong understanding of AI technologies, generative AI, machine learning applications in marketing, predictive analytics, and marketing automation.
  • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Zoho CRM.
  • Proficiency with analytics and reporting tools such as Google Analytics 4 (GA4), Power BI, Tableau, and marketing dashboards.
  • Knowledge of SEO, SEM, PPC, social media marketing, email marketing, content strategy, and performance marketing.
  • Experience using AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI-powered marketing platforms.

Leadership Competencies
  • Strategic thinking with a strong commercial and customer-focused mindset.
  • Proven ability to lead, mentor, and develop high-performing marketing teams.
  • Excellent communication, presentation, negotiation, and stakeholder management skills.
  • Strong analytical and data-driven decision-making capabilities.
  • Experience managing cross-functional and geographically distributed teams.
  • Ability to build partnerships with clients, technology vendors, industry analysts, and channel partners.
  • Strong project management, budgeting, and organizational skills.


Preferred Certifications
  • Google Digital Marketing & E-commerce Certificate
  • Google Analytics Certification (GA4)
  • HubSpot Marketing Software Certification
  • Salesforce Marketing Cloud Certification
  • Microsoft Certified: Azure AI Fundamentals
  • AWS Certified Cloud Practitioner
  • PMI Project Management Professional (PMP) (preferred)
  • AI or Generative AI certifications from recognized institutions (preferred)

Additional Requirements
  • Experience working with enterprise and global clients in the IT industry.
  • Willingness to travel internationally for customer meetings, industry conferences, and business development activities.
  • Strong understanding of international business practices, cultural diversity, and global marketing trends.
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