Campaign Analyst

Key Responsibilities

• Create, execute, and optimize customer lifecycle marketing campaigns using Braze or similar marketing automation platforms.
• Build and manage email, push notification, in-app messaging, SMS, and other multi-channel campaigns.
• Configure and maintain reusable templates and modular content systems for campaign execution.
• Collaborate with marketing, product, design, and analytics teams to deliver personalized customer experiences.
• Ensure campaigns are tested, validated, and launched accurately within defined timelines.
• Monitor campaign performance and recommend optimizations to improve engagement and conversion metrics.
• Leverage AI-driven marketing best practices to enhance personalization, content optimization, and campaign efficiency.
• Troubleshoot campaign issues and ensure high-quality execution.
• Maintain campaign documentation, workflows, and process guidelines.

Required Skills & Experience

• Experience working with marketing automation platforms, preferably Braze.
• Hands-on experience executing marketing campaigns using templates and modular content systems.
• Strong understanding of CRM, customer lifecycle marketing, and multi-channel campaign management.
• Familiarity with campaign performance analysis and optimization.
• Basic knowledge of HTML/CSS for email and campaign template customization.
• Understanding of customer segmentation, personalization, and audience management.
• Excellent communication, collaboration, and problem-solving skills.

Preferred Skills

• Experience with Braze is highly preferred.
• Familiarity with HTML/CSS is a strong advantage.
• Knowledge of AI best practices for marketing automation, personalization, and campaign optimization is a major plus.
• Experience with A/B testing and campaign performance reporting.
• Exposure to marketing analytics and customer engagement strategies.